Theoretical Framework of Advertising - Some Insights

Nichifor, Bogdan

doi:10.29358/sceco.v0i19.260

Cited by 8 publications

(8 citation statements)

References 14 publications

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“…Nearly 70% of middle and high school students report seeing e-cigarette advertisements in these venues (Centers for Disease Control and Prevention, 2016). Consistent with advertising’s theorized and empirically demonstrated ability to influence consumer attitudes and behavior (Nichifor, 2014), exposure to e-cigarette advertising has been associated with intentions to use and use of e-cigarettes in adolescents (Farrelly et al, 2015; Mantey et al, 2016) and e-cigarette use among young adults (Pokhrel et al, 2015).…”

Section: Advertising Exposure: a Potential Mediator Of The Associatiomentioning

confidence: 81%

Socioeconomic status and adolescent e-cigarette use: The mediating role of e-cigarette advertisement exposure

Simon

Camenga

Morean

et al. 2018

Preventive Medicine

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Among adolescents, low socioeconomic status (SES) is associated with greater exposure to tobacco cigarette advertising and cigarette use. However, associations among SES, e-cigarette advertising and e-cigarette use are not well understood. This study examined exposure to e-cigarette advertisements as a mediator of the relationship between SES and adolescent e-cigarette use. Adolescents (N = 3473; 51% Female) from 8 high schools in Connecticut completed an anonymous survey in Spring 2015. Mediation analysis was used to examine whether the total number of sources of recent e-cigarette advertising exposure (e.g., TV, radio, billboards, magazines, local stores [gas stations, convenience stores], vape shops, mall kiosks, tobacco shops, social media) mediated the association between SES (measured by the Family Affluence Scale) and past-month frequency of e-cigarette use. We clustered for school and controlled for other tobacco product use, age, sex, race/ethnicity and perceived social norms for e-cigarette use in the model. Our sample recently had seen advertisements via 2.1 (SD = 2.8) advertising channels. Mediation was supported (indirect effect: β = 0.01, SE = 0.00, 95% CI [0.001, 0.010], p = 0.02), such that higher SES was associated with greater recent advertising exposure, which, in turn, was associated with greater frequency of e-cigarette use. Our study suggests that regulations to reduce youth exposure to e-cigarette advertisement may be especially relevant to higher SES youth. Future research should examine these associations longitudinally and evaluate which types of advertisements target different SES groups.

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Section: Advertising Exposure: a Potential Mediator Of The Associatiomentioning

confidence: 81%

Socioeconomic status and adolescent e-cigarette use: The mediating role of e-cigarette advertisement exposure

Simon

Camenga

Morean

et al. 2018

Preventive Medicine

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“…The initiator of the advertising communication actions is the sponsor, who in order to achieve communication objectives, wants to send an impersonal message to a well-defined audience regarding the enterprise, its products or services." (Nichifor, 2014).…”

Section: Introductionmentioning

confidence: 99%

Speech Act in Indonesias’ Shampoo Advertisment

Rudiawati

fitria

Syahrizal

2018

J. PRJ

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Advertisement as the tool for communicating and promoting a specific product to the customer brings a new phenomenon on the use of language. Every utterance has the function, from a very simple point of view advertisement is objected to making customer buying their product. Illocutionary act as an action via utterance are able to project the main objective of the advertisement, wheatear this advertisement expressing feeling, representing facts, declaring the point of view, promoting question, and promising goal. This research objects to revile the speech act used in Indonesian shampoo advertisement using qualitative study. This use 84 utterances from 5 brand of shampoo. Those 84 utterances were taken from video ads of 5 shampoo product in Indonesia. As the result, Shampoo ads in Indonesia has % of declarative Speech act, % Commission Speech act, % Representative Speech act, % Expressive Speech act, % Directive Speech act. This result shows that Shampoo product in Indonesia intends to promote their product by declaring their ability in giving the best result for the customer whether it gives a shiner hair, softer hair, stronger hair or others.

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“…Thus, advertisement is a kind of persuasion that makes the market and change the mind-set. As Nichifor (2014) categorizes persuasion in three types as a cognitive effect, emotional effect and behavioural effect. By this, it changes the thinking process of the audience, making an attempt to emotionally influence, and as result, the behavioural change appears in process.…”

Section: Discussionmentioning

confidence: 99%

Strategies and Persuasive Appeals in the Public Service Messages about Health Issues on Pakistani Television Channels

Khan

Rahman

Nudrat

2020

GMCR

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The study analyses strategies and persuasive appeals in the public service messages aired on Pakistani TV channels during 2016-2018, that measures the effects of PSMs on audience behaviour. The PSMs fails to deliver messages due to dissimilar socio-economic backdrop and scope of the audience understanding. The purposive sampling of six selected PSM is on the bases of health themed PSM’s. Objective is to investigate the characteristics of ads, role of the message, major health issues, sources of the message and appeals. The AIDA model, persuasion theory and social responsibility theory used to filter the textual analysis of the selected PSMs. It was found that the PSMs presented health issues while using celebrity endorsement and persuasive message appeals as persuasive techniques. The PSMs such as breast cancer persuaded women for self-care, calcium deficiency PSM to calcium intakes, heat stroke PSM to precautionary measures during emergency situations, the malnutrition PSM to women healthy diet during pregnancy. The study recommends that advertisers, producers and TV channels should adopt audience perception based important strategies for social welfare, while the state must promote them.

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Theoretical Framework of Advertising - Some Insights

Cited by 8 publications

References 14 publications

Socioeconomic status and adolescent e-cigarette use: The mediating role of e-cigarette advertisement exposure

Socioeconomic status and adolescent e-cigarette use: The mediating role of e-cigarette advertisement exposure

Speech Act in Indonesias’ Shampoo Advertisment

Strategies and Persuasive Appeals in the Public Service Messages about Health Issues on Pakistani Television Channels

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