Theoretical Saturation in Grounded Theory Studies: An Evaluative Tool

ÜNLÜ, Züleyha; Qureshi, Henna

doi:10.18037/ausbd.1272631

Cited by 4 publications

(1 citation statement)

References 46 publications

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“…I then analyzed the interviews, using the automatic transcriptions from Zoom which I manually edited for accuracy. I used an inductive, manual coding process using the software program NVivo to identify themes and patterns among the data collected, beginning from a constructivist grounded theory approach (Ünlü & Qureshi, 2023) that prioritizes emergent themes while also acknowledging the role of the researcher in the construction of meaning. I also, however, embraced the "flexible coding" process that Deterding and Waters (2021) describe as more reflective of how qualitative researchers approach coding in practice than a generic grounded theory strategy.…”

Section: Methodsmentioning

confidence: 99%

“Not just for coal miners”: Unionization in U.S. art museums

Ripley

2023

Curator The Museum Journal

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This paper examines a collective identity shift among unionizing art museum workers. Pulling data from an action research study of museum union members, I argue that museum workers today are explicitly aligning themselves with working classes in building wall‐to‐wall labor unions and embracing the collective identity, or membership within the group, of “museum worker.” In analyzing this identity label, I draw from Bruce Lincoln's theories on discourse as a mechanism for constructing or dismantling affective social boundaries. The shift from “museum professional” to “museum worker” signifies a redefinition of creative labor and museum work rooted in cross‐class solidarity and bears implications for effective grassroots organizing and coalition‐building for institutional and social change.

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Section: Methodsmentioning

confidence: 99%

“Not just for coal miners”: Unionization in U.S. art museums

Ripley

2023

Curator The Museum Journal

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Mentoring communication in higher education: a qualitative exploration

Qureshi,

Ünlü

2024

Higher Education Research & Development

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Strategic approaches for pharmaceutical distributors to create brand equity in the unorganized pharma retail industry in emerging economies

Ponnamma Divakaran

2024

IJPHM

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Purpose This paper investigates how stockist brand equity is created in the unorganized pharma retail sector in emerging markets despite the absence of any proactive brand-building efforts by distribution firms (stockists). In addition, this study also aims to unravel the sources of stockist brand equity. Design/methodology/approach Drawing from grounded theory, a qualitative research design using semi-structured interviews was conducted, and a theoretical saturation approach was used for this purpose. The retailer–stockist (business-to-business [B2B]) relationship in the Indian pharmaceutical market context was used as the study context. Findings The findings show that in the absence of any brand-building activities, stockists’ sales representatives play an important role in creating stockist brand awareness. In addition, word of mouth from other retailers also plays a minor role. Rational and emotional brand associations which are strong, favorable and unique are created 1) directly by the services provided by stockists, which includes product availability, deliverability, accuracy in billing and batch numbers, credit facilities and discounts, handling issues such as product expiry, and 2) indirectly by the services provided by stockists’ sales representatives which includes their frequency of visits, proactive customer orientation rather than sales orientation, fulfilling commitments and relationship with retailers. The strength of the retailer–stockist (B2B) relationship also depends on retailer-driven factors and other external factors discussed in this study. Social implications Strong stockist brand equity helps build trust and loyalty with pharmacies, ensuring a consistent and timely supply of medicinal products, which will benefit their end consumers or society. Originality/value This study identifies the antecedents determining the strength of the retailer–stockist (B2B) relationship, a precursor for establishing retailer-based stockist brand equity in the unorganized sector. This study also highlights the consequences of establishing strong retailer-based stockist brand equity.

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Theoretical Saturation in Grounded Theory Studies: An Evaluative Tool

Cited by 4 publications

References 46 publications

“Not just for coal miners”: Unionization in U.S. art museums

“Not just for coal miners”: Unionization in U.S. art museums

Mentoring communication in higher education: a qualitative exploration

Strategic approaches for pharmaceutical distributors to create brand equity in the unorganized pharma retail industry in emerging economies

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