Theory of planned behavior approach to understand the green purchasing behavior in the EU: A cross-cultural study

Liobikienė, Genovaitė; Mandravickaitė, Justina; Bernatonienė, Jurga

doi:10.1016/j.ecolecon.2016.02.008

Cited by 366 publications

(301 citation statements)

References 57 publications

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“…First, attitude towards green products was measured on three items and extracted from previous studies [2,99,112]. Second, the validated three items were used to measure subjective norm taken from these studies [48,55,72]. Third, perceived behavioral control was measured on four items based on [48,72,113].…”

Section: Methodsmentioning

confidence: 99%

“…Fourth, environmental concern was measured by four different items, as proposed by [2,21,114]. Fifth, environmental knowledge was measured using three items based on [7,21,55]. Finally, purchase intention for environmentally sustainable products was measured through three items taken from [2,99,115].…”

Section: Methodsmentioning

confidence: 99%

“…Intention is a conscious plan of action, which specifically requires a behavior and motivation to actuate it [54]. Many studies describe the intentions and generally think they are the best predictors of behavior and fully mediate the impact of attitudes, subjective norms, and perceived behavioral control [19,55,56]. More specifically, intention is accepted as the best available predictor of human behavior, which is at the heart of the TPB framework [55,57].…”

Section: The Components Of the Extended Tpb Modelmentioning

confidence: 99%

“…Many studies describe the intentions and generally think they are the best predictors of behavior and fully mediate the impact of attitudes, subjective norms, and perceived behavioral control [19,55,56]. More specifically, intention is accepted as the best available predictor of human behavior, which is at the heart of the TPB framework [55,57]. Rezai et al [58] applied TPB towards green food consumption in Malaysia, showing that consumers' intention to go green in food consumption is an essential component in the adoption of green products, and Bonini and Oppenheim [1] and Paul et al [2] demonstrated how this could help achieve environmental sustainability.…”

Section: The Components Of the Extended Tpb Modelmentioning

confidence: 99%

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Application of the Extended Theory of Planned Behavior Model to Investigate Purchase Intention of Green Products among Thai Consumers

2016

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Green products are among the widely used products worldwide due to their environmental benefits. However, information on the consumers' purchase intention towards green products in developing countries, such as Thailand, is lacking. This study aims to investigate Thai consumers who are aged over 18 years, and whose base education is high school, on purchase intention for green products by using an extended framework of the theory of planned behavior (TPB). We derived and examined the model through structural equation modeling in a sample of 483 respondents in Thailand. The findings of this model indicated that consumer attitude, subjective norm and perceived behavioral control have significant positive influences on the purchase intention for green products. Furthermore, our results indicated that environmental concerns have a significant effect on attitude, perceived behavioral control and purchase intention for green products, but subjective norm. Moreover, environmental knowledge had no significant effect on the purchase intention for green products. Instead, it had a distinct indirect effect through attitude towards purchasing green products, subjective norm and perceived behavioral control. The findings from this study contribute to improving the understanding of intention to purchase green products, which could play a major role towards sustainable consumption.

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Section: Methodsmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

Section: The Components Of the Extended Tpb Modelmentioning

confidence: 99%

Section: The Components Of the Extended Tpb Modelmentioning

confidence: 99%

See 2 more Smart Citations

Application of the Extended Theory of Planned Behavior Model to Investigate Purchase Intention of Green Products among Thai Consumers

2016

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“…Perceived behavioral control reveals the extent to which individuals perceive the behavior to be under their volitional control. According to TPB, individuals who hold positive attitude towards the environment turns to have normative support for engaging in EF behavior (Liobikienė, Mandravickaitė, & Bernatonienė, 2016;Mancha & Yoder, 2015), and because of favorable perception and/or past experiences, they easily get associated with strong intentions for behavior (Zavali & Theodoropoulou, 2018).…”

Section: Introductionmentioning

confidence: 99%

Determinants of pro‐environmental behavior and environmentally conscious consumer behavior: An empirical investigation from emerging market

2019

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Given the due importance of environmentally conscious consumer behavior (ECCB) and willingness to be environmentally friendly (WEF), the aim of this paper is to study the relationships between the determinants of pro‐environmental behavior (e.g., perceived behavioral control, environmental knowledge, environmental concern, and perceived environmental consequences), with ECCB and WEF. The proposed theoretical model is grounded in marketing literature, extends the theory of planned behavior, and empirically tested in the Indian market. A survey with questionnaire was administered to gather data from 510 respondents from the state capital of the country. Structural equation modeling was used to test the hypotheses; the results confirm adequate support for the theory of planned behavior and proposed theoretical model. In addition, ECCB found to be significantly influenced by the consumers' environmental knowledge, and perceived environmental consequences, and environmental concern was significantly related to WEF. The study implies that green marketers should direct their marketing efforts towards integrating these four pro‐environmental behavior determinants in order to facilitate the ECCB and WEF for green products. For promoting the ECCB, green marketers should strengthen environmental knowledge and perceived environmental consequences to target consumers, and for augmenting the WEF, they should improve the environment concern among consumers. This study contributes to the mainstream literature by ascertaining the distinctive impact of the four noteworthy determinants of pro‐environmental behavior on ECCB and WEF in emerging markets.

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The influence of collectivism on consumer responses to green behavior

Ogiemwonyi

Jan

2023

Bus Strat Dev

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The purpose of this research is to examine consumer responses to green behavior linking constructs like attitude, perceived behavioral control (PBC), and subjective norms (SN) from the theory of planned behavior (TPB) model in connection to cultural dimension influence such as collectivism. A well‐established survey was developed to capture adequate responses using a quantitative approach. SmartPLSver3.3 were applied to the reliability and path relationship analysis. Results indicate that collectivism influences green behavior and multiple factors of the TPB constructs (attitude, PBC, and SN). In addition, PBC exerted a positive influence on SN, which significantly accelerated green behavior. Likewise, attitude positively mediates collectivism, PBC, and the green behavior nexus. The research shows that responses to green behavior are the solution in attaining the sustainable development goal −12 in a collectivist society as consumers with a stronger collectivist orientation rely on group identity and are disposed to engage in responsible consumption and production owing to their strong attitude, perceived control, and social norms. The study contributes meaningful insights to new lines of research on how to eliminate perceived difficulty linked to green consumption and improve responses to green behavior, which is still a concern; thus, policymakers must try to improve collectivist values.

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Theory of planned behavior approach to understand the green purchasing behavior in the EU: A cross-cultural study

Cited by 366 publications

References 57 publications

Application of the Extended Theory of Planned Behavior Model to Investigate Purchase Intention of Green Products among Thai Consumers

Application of the Extended Theory of Planned Behavior Model to Investigate Purchase Intention of Green Products among Thai Consumers

Determinants of pro‐environmental behavior and environmentally conscious consumer behavior: An empirical investigation from emerging market

The influence of collectivism on consumer responses to green behavior

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