As a result of the digital transformation of agricultural enterprises, the economic and environmental efficiency of production and provision of services is increasing. Currently, Industry 4.0 technologies are changing the nature of agricultural enterprises, integrating intelligent technologies into the agricultural production. The purpose of the study is to analyze the impact of Industry 4.0 technologies on agricultural enterprises. The digital transformation of the agricultural industry is a key tool for increasing efficiency in a rapidly changing market under growing competition and tightening requirements. Digitalization is not a new phenomenon for the industry; it is changing the existing architecture of interactions between the participants. The ongoing processes ensure the automation of routine and dangerous operations, the digitalization of physical and business processes, the end-to-end integration of all processes and more flexible management. At the same time, digital transformation has its own characteristics in each segment of the agricultural industry.