“…Previous studies on cultural values and attitudes towards counselling have been conducted quantitatively from the etic perspective or across the cultural context (Chandra & Minkovitz, 2007;Ho, Yeh, McCabe, & Hough, 2007;Komiya, Good, & Sherrod, 2000;Ponterotto & Benesch, 1988;Riet & Knoetz, 2004;Ringel, 2005;Seeman, Buboltz, Jenkins, Soper, & Woller, 2004;Vogel, Wade, & Hackler, 2008;Vogel, Wester, Wei, & Boysen, 2005;Yoo, Goh, & Yoon, 2005) with little attention to 546 N.A.M. Daud and T. Bond understanding the concerns of participants from the emic perspective, or within their cultural context.…”