The air-gap of electromagnetic (EM) actuators determines key operating parameters such as their ability to generate force. In haptic devices these parameters are not optimised for the conditions typically seen in operation and include the heat produced in the airgap, the volume of the air-gap, and the intensity and direction of the magnetic field. The relationship between these parameters is complex thus design decisions are difficult to make. This paper considers the role of the radial magnetic field in cylindrical electric motors, a type often used in haptic devices. Two models are derived and compared with experimental measurements. The first model is a closed form solution, the second is a classic Poisson solution to Ampere's equation. These models are shown to be valid for making more general design decisions in relation to haptic actuators, and in particular allow an evaluation of the trade off between the volume of the air-gap, the resulting radial magnetic field and hence heat generated and the resulting forces. electrical machines, electromagnetic actuators, DC motors, radial magnetic field, diametrically polarised, cylindrical magnet