The influence of Gd 3+ doping on the optical properties of PbWO 4 has been investigated by radioand thermoluminescence, photoluminescence time decay, optical absorption and light yield measurements. The samples were grown by the Czochralski method and the concentration of Gd in the melt was in the range 0 to 135 mol. ppm. The results demonstrate that a dopant concentration of around 100 ppm in the crystal appears as the best one in order to optimise the scintillation performance of the material.