Dzyaloshinskii-Moriya interaction (DMI) is at heart of chiral magnetism and causes emergence of rich non-collinear and unique topological spin textures in magnetic materials, including cycloids, helices, skyrmions and other. Here we show that strong intrinsic DMI lives in recently discovered van der Waals magnetic two-dimensional (2D) materials, due to the sizeable spin-orbit coupling on the non-magnetic ions. In a perfect crystal, this intrinsic DMI remains hidden, but is released with any break of point-inversion symmetry between magnetic ions, unavoidable at the sample edges, at ever-present structural defects, with any buckling of the material, or with non-uniform strain on an uneven substrate. We demonstrate such release of latent chirality on an archetypal magnetic monolayer CrI 3 , and discuss the plethora of realizable DMI patterns, their control by nanoengineering and tuning by external electric field, thereby opening novel routes in 2D magnetoelectronics.