“…Therefore, such heat exchanging devices should be designed in such a way that they operate with higher thermo-hydraulic performance factor (PF) and minimum entropy generation. From the reported work in the literature, it is found that the individual effects of the wavy wall (Rush et al , 1999; Wang and Chen, 2002; Rashidi et al , 2017; Pati et al , 2017; Pehlivan et al , 2013; Mayeli et al , 2018; Bahiraei et al , 2020; Akbarzadeh et al , 2017; Esfahani et al , 2017; Mehta and Pati, 2019, 2021a), as well as ribs (Chang et al , 2018; Heydari et al , 2018; Feijó et al , 2018) in the flow field, have been studied for forced convective flow. However, no such work has been reported yet to study the effect of shape and a number of ribs inserted on the wavy-ribbed wall on the transport characteristics for flow in the laminar regime.…”