We present an effective field theory to analyze, in a very general way, models defined over small-world networks. Even if the exactness of the method is limited to the paramagnetic regions and to some special limits, it provides, yielding a clear and immediate (also in terms of calculation) physical insight, the exact critical behavior and the exact critical surfaces and percolation thresholds. The underlying structure of the nonrandom part of the model-i.e., the set of spins filling up a given lattice L0 of dimension d_{0} and interacting through a fixed coupling J0 -is exactly taken into account. When J_{0}> or = 0 , the small-world effect gives rise, as is known, to a second-order phase transition that takes place independently of the dimension d_{0} and of the added random connectivity c . When J0<0 , a different and novel scenario emerges in which, besides a spin-glass transition, multiple first- and second-order phase transitions may take place. As immediate analytical applications we analyze the Viana-Bray model (d_{0}=0) , the one-dimensional chain (d_{0}=1) , and the spherical model for arbitrary d_{0} .