zone (BZ) unless it is protected by a special crystalline symmetry. If the breaking of IS is such that the electrons feel a net gradient of potential normal to their momentum direction, the SOI results in a situation where every electron's spin is locked perpendicular to its momentum (see Figure 1). This phenomenon is called the Rashba effect [2,3] and is known to be responsible for many novel quantum phenomena such as spin Hall and Edelstein effects, [4,5] spin galvanic effect, [6] magnetoelectric effect, [7] and non-centrosymmetric superconductivity. [8] Although the Rashba effect has been known for more than sixty years, it has been mainly sought for in two-dimensional (2D) electronic systems, such as the semiconductor heterostructures [9] and the surface/interface of noble and heavy metals. [10] This is because the general rationale has been that the bulk systems can not exhibit a sizable Rashba spin splitting (RSS) due to the internal constraints such as the electric dipole screening. The recent angle-resolved photoemission spectroscopy (ARPES) study by Ishizaka et al. has, however, proven that this picture is not always true. [11] Their ARPES data, backed by the first principles calculations, [12] have revealed that in the polar semiconductor BiTeI, the bulk states exhibit an extremely large RSS. In fact, the RSS observed in bulk BiTeI has been shown [11] to exceed the largest RSS realized in a 2D system. [10] Further ARPES experiments [13][14][15][16][17] and ab initio calculations [18] have unveiled the similar effect in the other bismuth tellurohallides (BiTeBr and BiTeCl) and even in some ferroelectric semiconductors such as GeTe. [19,20] In all these systems, it turns out that the bulk RSS originates from an anomalous ordering of the conduction and/or valence bands combined with the strong SOI and narrowness of the band gap. [12] The bulk RSS has also been shown to lead to a variety of quantum effects in BiTeX (X = Cl, Br and I) compounds such as unique optical transitions, [21] strong magnetooptical responses, [22] a divergent orbital dia-/para-magnetism, [23] zero-bias magneto-and galvanic photocurrent [24,25] and a nontrivial Berry's phase. [26] Moreover, it has been theoretically proposed [27] and indications have been experimentally reported [28,29] that these systems may turn into a topological insulator under the application of a hydrostatic pressure. Together, these effects indicate that bulk RSS provide a new route to manipulate the spin degree of freedom of electrons, and BiTeX, as Bithmuth tellurohalides BiTeX (X = Cl, Br and I) are model examples of bulk Rashba semiconductors, exhibiting a giant Rashba-type spin splitting among their both valence and conduction bands. Extensive spectroscopic and transport experiments combined with the state-of-the-art first-principles calculations have revealed many unique quantum phenomena emerging from the bulk Rashba effect in these systems. The novel features such as the exotic inter-and intra-band optical transitions, enhanced magneto-optical response...