Complex Zintl phases, especially antimony (Sb)-based YbZn 0.4 Cd 1.6 Sb 2 with figure-of-merit (ZT) of ∼1.2 at 700 K, are good candidates as thermoelectric materials because of their intrinsic "electron-crystal, phonon-glass" nature. Here, we report the rarely studied p-type bismuth (Bi)-based Zintl phases (Ca,Yb,Eu)Mg 2 Bi 2 with a record thermoelectric performance. Phase-pure EuMg 2 Bi 2 is successfully prepared with suppressed bipolar effect to reach ZT ∼ 1. Further partial substitution of Eu by Ca and Yb enhanced ZT to ∼1.3 for Eu 0.2 Yb 0.2 Ca 0.6 Mg 2 Bi 2 at 873 K. Density-functional theory (DFT) simulation indicates the alloying has no effect on the valence band, but does affect the conduction band. Such band engineering results in good p-type thermoelectric properties with high carrier mobility. Using transmission electron microscopy, various types of strains are observed and are believed to be due to atomic mass and size fluctuations. Point defects, strain, dislocations, and nanostructures jointly contribute to phonon scattering, confirmed by the semiclassical theoretical calculations based on a modified Debye-Callaway model of lattice thermal conductivity. This work indicates Bi-based (Ca, Yb,Eu)Mg 2 Bi 2 is better than the Sb-based Zintl phases. technology that converts heat into electricity, is currently used in subsea and spacecraft (1), and is foreseen to play an important role in the power industry and automobiles (2-5). Widespread applications are currently limited as a result of the low efficiency of TE materials (6). TE efficiency depends on the Carnot term as well as the TE figure-of-merit, ZT, defined as ZT = (S 2 σ/κ)T, where S, σ, κ, and T are the Seebeck coefficient, electrical conductivity, thermal conductivity, and absolute temperature, respectively. S 2 σ is known as the power factor (PF) (7). Even though PF can be enhanced by electronic structure engineering, and κ can be reduced by an increase in phonon scattering, it is very difficult to independently increase PF and simultaneously decrease κ because they are oppositely related to carrier concentration and effective mass.As an alternative to evaluating the maximum ZT, a dimensionless material parameter B at particular temperature has proven to be useful (8-10).where m*, m 0 , μ, κ Lat , and T are the carrier effective mass, free electron mass, carrier mobility, lattice thermal conductivity, and absolute temperature, respectively. Therefore, heavy effective mass, high carrier mobility, and low lattice thermal conductivity are highly desirable for good TE performance. Practically, some strategies and concepts have been proposed to achieve this goal, e.g., band convergence and resonant states for heavier effective mass (11-13), band alignment and weak electron-phonon and alloy scattering to achieve high carrier mobility (14-16), and alloying or nanostructuring to enhance phonon scattering (17)(18)(19) (22,23), and A y Mo 3 Sb 7-x Te x (24). In particular, Zintl phases AB 2 Sb 2 (A = Ca, Yb, Eu, Sr; B = Zn, Mn, Cd, Mg) (25-29) crystalli...