New thermotropic liquid crystalline (LC) hyperbranched (HB) polyesters containing 2,5‐diphenyl‐1,3,4‐thiadiazole (DTD) unit as mesogen in the interiors were prepared at various mole ratios (A2/B3) by melt and solution polycondensations of a dioxydiundecanol of DTD (A2) and 1,2,3‐propanetricarboxylic acid (B3) via the A2 + B3 approach and their LC and optical properties were investigated. FTIR and 1H‐NMR spectroscopies indicated that all the expected HB polyesters, which show good solubilities in organic solvents, are produced without gelation during the polymerization. Among them, the HB polymer prepared in the mole ratio of A2/B3 = 3/2 by the solution polycondensation had the highest inherent viscositiy. DSC measurents, polarizing microscope observations of optical textures, and X‐ray analyses suggested that the LC properties of HB polymers depend on the polymerization methods and the feed mole ratios. In the HB polymers prepared using the melt polycondensation, only the polymer prepared in the mole ratio of A2/B3 = 3/1 formed a highly‐ordered, tilted, crystal‐like smectic phase, but all the polymers prepared by the solution polycondensation formed highly‐ordered, tilted, smectic phases. Solution and solid‐state UV‐vis and photoluminescent (PL) spectra indicated that the HB polymers show maximum absorbances and blue‐light emission on the basis of the DTD unit, where the Stokes‐shifts were observed, probably because of intermolecular aggregation effects © 2007 Wiley Periodicals, Inc. J Polym Sci Part A: Polym Chem 45: 2998–3008, 2007