They Don’t Do What They Say – The Attitude-Behavior Gap in Online and Offline Grocery Shopping for Organic Products

Ermecke, Kevin; Olbrich, Rainer; Brüggemann, Philipp

doi:10.1007/978-3-031-31836-8_9

Cited by 5 publications

References 15 publications

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Intrinsic motivation and its influence in eco shopping basket

Buil,

Mata

2024

J of Consumer Behaviour

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Green, organic, ecological or sustainable are common adjectives used to characterise food that is produced and processed in harmony with natural systems and cycles. The research analysed the inherent drivers behind consumers' preference for organic food and investigated how these drivers influence the prominence of organic products within consumers' shopping baskets. The investigation also dealt with the difference between intended and effective purchase of organic products, as well as the moderating effect of intrinsic motivation on the weight of organic products in consumers' basket of goods. To achieve this, there was examined a sample of 627 respondents gathered through an online panel survey. Cross‐tabulation and one‐way analysis of variance for data analysis were used. The findings revealed that consumers are intrinsically motivated to opt for organic food, which leads to a substantial increase in the proportion of organic items within their shopping baskets and a heightened willingness to allocate more of their budget to such products. This study furnishes empirical evidence underscoring the inherent factors propelling organic food consumption and the significance of comprehending the driving forces that shape consumer behaviour. The outcomes of this study augment the existing body of knowledge pertaining to organic food consumption and provide implications for retailers, policymakers and marketing strategists vested in advancing the cause of organic food.

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Intrinsic motivation and its influence in eco shopping basket

Buil,

Mata

2024

J of Consumer Behaviour

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Shift in National Brand and Private Label Shares with Households Commencing Online Grocery Shopping

Brüggemann

Schultz

2023

Springer Proceedings in Business and Economics

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Enhancing e-grocery order fulfillment: improving product availability, cost, and emissions in last-mile delivery

Ekren,

Perotti,

Foresti

et al. 2024

Electron Commer Res

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This paper studies e-grocery order fulfillment policies by leveraging both customer and e-grocery-based data. Through the utilization of historical purchase data, product popularity trends, and delivery patterns, allocation strategies are informed to optimize performance metrics such as fill rate, carbon emissions, and cost per order. The study aims to conduct a sensitivity analysis to identify key drivers influencing these performance metrics. The results highlight that fulfillment policies optimized with the utilization of the mentioned data metrics demonstrate superior performance compared to policies not informed by data. These findings underscore the critical role of integrating data-driven models in e-grocery order fulfillment. Based on the outcomes, a grocery allocation policy, considering both proximity and product availability, emerges as promising for simultaneous improvements in several performance metrics. The study recommends that e-grocery companies leverage customer data to design and optimize delivery-oriented policies and strategies. To ensure adaptability to new trends or changes in delivery patterns, continual evaluation and improvement of e-grocery fulfillment policies are emphasized.

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They Don’t Do What They Say – The Attitude-Behavior Gap in Online and Offline Grocery Shopping for Organic Products

Cited by 5 publications

References 15 publications

Intrinsic motivation and its influence in eco shopping basket

Intrinsic motivation and its influence in eco shopping basket

Shift in National Brand and Private Label Shares with Households Commencing Online Grocery Shopping

Enhancing e-grocery order fulfillment: improving product availability, cost, and emissions in last-mile delivery

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