This study examines how the duration of electrodeposition affects the morphology and electrochemical characteristics of zinc oxide coatings applied to a pure titanium substrate. The morphology of the coating and the phases present within it were analyzed using a scanning electron microscope and the X‐ray diffraction technique. The coating’s resistance to corrosion in a phosphate‐buffered saline solution was evaluated using two electrochemical methods: impedance spectroscopy and potentiodynamic polarization tests. The surface roughness of the coated samples was assessed using interferometry. The results demonstrate that an increase in electrodeposition time, ranging from 150 to 1200 seconds, leads to an enhanced texture intensity in the (0002) and (010) planes of the ZnO coating. Furthermore, the thickness of the ZnO crystals and surface roughness increases by factors of 3.25 and 2.79, respectively, as the deposition time is extended. This extended duration results in the formation of larger needle‐shaped and flower‐like ZnO crystals, leading to a significantly non‐uniform structure. Correspondingly, the corrosion rate also increases as the electrodeposition time is extended from 150 to 1200 seconds, rising from 0.001951 to 9.117 µm/year. The lowest corrosion rate (1.654 µm/year) is achieved in coatings deposited for 300 seconds using a potential of 3 V.This article is protected by copyright. All rights reserved.