This hashtag is just my style: popular feminism &amp; digital fashion activism

Horton, Kathleen; Street, Paige

doi:10.1080/10304312.2021.1993573

Cited by 6 publications

(2 citation statements)

References 23 publications

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“…As a result, feminist activism receives a fresh injection of energy. In fact, feminism itself has become stylish and youthfully hip from the 21 century [1].…”

Section: Introductionmentioning

confidence: 99%

Girls Power: Analysis of Feminist Expression in the Hip-hop Garments Culture

Li¹,

Wang

Xie

2023

LNEP

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The issue of gender has become increasingly socially sensitive in recent years. There is a high level of conversation about feminism, and discussions of feminism are beginning to emerge in hip-hop culture, where, for example, female performers express their feminist attitudes through their dress code. The female performers of today typically wear two types of clothing: sexy and baggy. In this study, each of these styles is discussed separately to determine why these two outfits are the most representative feminist symbols in hip-hop culture. Additionally, how do these two outfits convey the importance of feminism and gender equality? The purpose of this study is to convey the efforts of female rappers to change the current patriarchy in hip-hop culture. Furthermore, hip-hop clothing can be used to create a sense of self-awareness in others and break stereotypes. It is the purpose of this study to integrate the gender elements contained in hip-hop music to ultimately contribute to the achievement of gender equality in society.

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“…As a result, feminist activism receives a fresh injection of energy. In fact, feminism itself has become stylish and youthfully hip from the 21 century [1].…”

Section: Introductionmentioning

confidence: 99%

Girls Power: Analysis of Feminist Expression in the Hip-hop Garments Culture

Li¹,

Wang

Xie

2023

LNEP

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“…With over half a million followers on Instagram, FR has been credited with capturing the public's attention in ways that fashion activism has 'failed to do until now' (Hastings 2016). We follow Young (1990a: 5) in arguing that calls to take up responsibility do not arise outside the fashion system but are situated within its 'concrete social and political practices' and, consequently, take hashtag activism as indicative of the kinds of political consumerism that 21st-century fashion generates (Horton and Street 2021). We suggest that each of these campaigns instrumentalise gender to frame the obligation between consumers in the Global North and producers in the Global South and implicitly target the consumption habits and practices of younger female consumers.…”

Section: Introductionmentioning

confidence: 99%

When Women Owe Women: Framing Consumer Responsibility in the Context of Fast Fashion

Horton

Street²,

O’Brien³

2022

Int J for Crime, Justice & Social Democracy

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The consumer is an important political subject in addressing global social issues, especially in the fashion industry. Due to the complex, multi-jurisdictional nature of the problems created through global capitalism, a significant overhaul of the fashion industry is not easy to achieve; nor is it easy for consumers to choose to withdraw from these markets. Further, framing individual consumer responsibility is difficult, especially when considering how questions of obligation intersect with geographical hierarchies as well as questions of privilege. In this paper, we critique how responsibility is framed in contemporary fashion activism in relation to questions of gender. Using the organisation Fashion Revolution as a site of normative consumer activism, we highlight how two hashtag campaigns, #WhoMadeMyClothes and #LovedClothesLast, instrumentalise gender to engage consumers to act against injustice. Through our analysis, we question how calls to take up responsibility for fashion injustice intersect with profound questions about what women owe other women.

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The Evolution of Feminist Revolutionary Garments Against Patriarchy in the Fourth-wave Feminist Movement

Hao

2024

SHS Web Conf.

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During the fourth-wave feminist movement, a great deal of variation is produced in the forms and symbolic systems of feminist revolutionary garments. The relationship between feminism and fashion is complex during the feminist revolt against patriarchy. Some individuals view fashion as an instrument of patriarchal domination through the restraint of the female body. Some arguments believe that fashion, as revolutionary garments, can be borrowed as a method and catalyst for a feminist revolution. Social media has provided a wider digital space for feminist activism, and connections and collaborations between feminists from different classes and cultures have become easy to establish. Hence, easily recognisable logos and simpler symbol systems were the main hallmarks of this phase of feminist revolutionary garments. This paper focuses on the characteristics, advantages, and reasons for the emergence of feminist revolutionary garments in the fourth wave of the feminist movement by comparison with previous feminist revolutionary garments. Disadvantages and potential crises of these garments, such as excessive consumerism, still exist. Overall, the expressive potential of these revolutionary garments remains difficult to ignore.

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This hashtag is just my style: popular feminism & digital fashion activism

Cited by 6 publications

References 23 publications

Girls Power: Analysis of Feminist Expression in the Hip-hop Garments Culture

Girls Power: Analysis of Feminist Expression in the Hip-hop Garments Culture

When Women Owe Women: Framing Consumer Responsibility in the Context of Fast Fashion

The Evolution of Feminist Revolutionary Garments Against Patriarchy in the Fourth-wave Feminist Movement

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