This Is My Hometown! The Role of Place Attachment, Congruity, and Self-Expressiveness on Residents’ Intention to Share a Place Brand Message Online

Styvén, Maria Ek; Mariani, Marcello M.; Strandberg, Carola

doi:10.1080/00913367.2020.1810594

Cited by 45 publications

(54 citation statements)

References 103 publications

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“…Therefore, understanding the structural association in the street-food framework significantly contributes to the tourism and hospitality industry due to its potential as a key attraction for travelers. This is consistent with research in destination branding, which proposes that e-WoM about a destination is an effective way of promoting a destination (Styv en et al, 2020).…”

Section: Theoretical Implicationssupporting

confidence: 89%

Application of the extended theory of planned behavior to street-food consumption: testing the effect of food neophobia among Indian consumers

Khanna

Nagar

Chauhan

et al. 2021

BFJ

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PurposeThe purpose of the paper is to find out how food neophobia, perceived risk and perceived value affect their consumers' attitude and consumption intention toward street-food, when researching tourists' food consumption.Design/methodology/approachThe framework is tested using primary data collected from 445 tourists drawn from a main urban center of Jammu situated in northern India. Structural equation modeling (SEM) technique was used to analyze data using partial least squares (PLS) method.FindingsFindings of the study provide evidence that perceived value of the street-food vendor through word of mouth (WoM) positively influenced tourists 2019 attitudes and intention to consumer street-food, while food neophobia lead to negative attitude and intention to consume. The findings further indicate that a significant negative relationship exists between perceived risk and intention to consume street-food.Originality/valueAlthough several studies have been conducted in the past related to the food experiences of tourists at various destinations, the current study is the first attempt to offer an Asian perspective on and fresh insights into factors affecting tourists' street-food selection in unfamiliar environments. The paper is useful for both practitioners and academicians interested in tourist consumption behavior and food tourism, as it would help in developing effective marketing and operational strategies to develop tourism through street-vending management.

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Section: Theoretical Implicationssupporting

confidence: 89%

Application of the extended theory of planned behavior to street-food consumption: testing the effect of food neophobia among Indian consumers

Khanna

Nagar

Chauhan

et al. 2021

BFJ

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“…The principle of congruity, in the context of a message between two parties, predicts an individual's attitude change, taking into consideration the evaluation of both the content and the source of the message. In a two-party collaborative deal-negotiation setting, the attitude of one party regarding the contribution of the 7 Although this principle has been explored in other contexts (Brady and Sniderman, 1985;Fatas-Villafranca et al, 2011;Gross and Wiedmann, 2015;Olshavsky and Miller, 1972;Perkins and Forehand, 2012;Salciuviene et al, 2010;Shapiro, 1969;Styvén et al, 2020;Zhang, 2010), including international business and management studies (Buckley et al, 2015;Vohra and Davies, 2020;Walsh et al, 2014), it has had limited application to international collaboration.…”

Section: The Principle Of (In)congruitymentioning

confidence: 99%

Understanding the Processes Underlying Inter‐firm Collaboration: Mutual Forbearance and the Principle of Congruity

Buckley

Mattos

2021

British J of Management

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This paper makes a theoretical innovation by integrating two key principles – mutual forbearance and the principle of congruity – into one general process model. It examines the micro‐mechanisms underlying the formation of a mutual‐forbearance agreement and explicates the role of time and of individual actions. We further understanding of the process of cooperation building by drawing a parallel between early stages of the formation process of mutual forbearance and cooperation, and argue that mutual forbearance may, under certain conditions, lead to long‐term cooperation or, if mismanaged, completely smother any chances of it. A prospective agreement may be put at risk when potential contributions are evaluated differently by each party and no action to mitigate the consequences is taken; even more so in a mutual‐forbearance context when the parties can only observe their counterparts’ actions through the market. Our model takes into account the micro‐mechanisms associated with the time between the actions of one entity/individual (e.g. the top manager) and the reaction of another entity/individual, the boundary conditions of the background to those actions and the alternative actions available during this time. Propositions for further exploration and implications are drawn.

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“…In developing the conceptual model, the study draws on recent developments in the literature, including studies on cobranding, e.g., [27,28], self-expression, e.g., [29], self-presentation, e.g., [30], and symbolic value, e.g., [31]. However, the theoretical foundation of the conceptual model is based on key overarching theory, namely, the theory of uniqueness, e.g., [32].…”

Section: Literature Reviewmentioning

confidence: 99%

“…Beliefs about oneself are called "self-expression", which consists of the self (real or ideal) and the social image of the self (real or ideal) [49]. Brands whose image is consistent with the consumers' personal image are more likely to be preferred and positively evaluated by then consumers [29]. They also lean towards brands that allow them to increase their social identity in social exchanges.…”

Section: Self-expressionmentioning

confidence: 99%

To Buy or Not to Buy: How Behavioral Habits Affect the Repurchase Intention of Cobranded Wearable Fitness Technology

et al. 2021

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Luxury sports products and brands in general have seen a significant increase in their sales, highlighting the high consumption of smart sports watches. The purpose of this study is to investigate the mediating role of cobranding, self-presentation, self-expression, and symbolic values in the relationship between the consumer’s need for uniqueness and the intention to repurchase luxury smart sports watches. The sample consisted of a total of 217 users of smart sports watches. An online questionnaire was used for data collection (24 items from 6 scales) and Smart PLS-SEM software was used for confirmatory factor analysis and to test a structural equation model. The findings provide an insight into the importance of cobranding on self-expression, self-presentation, and symbolic value. Specifically, in the case of intention to repurchase, the results show that symbolic value is the variable with the highest predictive value. This study provides an important advance in the academic literature related to luxury products in the sports sector, and the results facilitate a better understanding of the consumer’s intention to repurchase.

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This Is My Hometown! The Role of Place Attachment, Congruity, and Self-Expressiveness on Residents’ Intention to Share a Place Brand Message Online

Cited by 45 publications

References 103 publications

Application of the extended theory of planned behavior to street-food consumption: testing the effect of food neophobia among Indian consumers

Application of the extended theory of planned behavior to street-food consumption: testing the effect of food neophobia among Indian consumers

Understanding the Processes Underlying Inter‐firm Collaboration: Mutual Forbearance and the Principle of Congruity

To Buy or Not to Buy: How Behavioral Habits Affect the Repurchase Intention of Cobranded Wearable Fitness Technology

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