Thomson, Macpherson, Ramsay, and the Making and Marketing of Illustrated Scottish Literary Editions in the 1790s

Jung, Sandro

doi:10.1086/680620

Cited by 18 publications

(1 citation statement)

References 5 publications

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“…All kinds of products were advertised in eighteenth century newspapers. For example, illustrated Scottish literary editions of books were advertised in Scottish newspapers such as the Glasgow Courier in the 1790s (Jung 2015). Food was one of the exceptions.…”

Section: Emergence Of Modern British Marketing: 1700-1850mentioning

confidence: 99%

The origins of marketing practice in Britain: from the ancient to the early twentieth century

Hawkins

2017

JHRM

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Purpose The purpose of this paper is to explore the development of marketing practice in Britain from the ancient to the early twentieth century. It builds upon the author’s chapter in the 2016 Routledge Companion to the History of Marketing. Design/methodology/approach This paper is based on a review of secondary history and archaeology literature supplemented by digitised historic newspaper and magazine advertising. The literature is frameworked using a modified version of Fullerton’s 1988 periodization which has been extended to include the medieval and Roman eras. Findings One of the significant findings of this paper is the key role the state has played in the development of marketing practice in Britain, the construction of pavements being a good example. Originality/value Apart from Nevett’s 1982 history of British advertising and the author’s Routledge Companion to the History of Marketing chapter, this is the first survey of the historical development of British marketing practice. It assembles and presents in a useful way important information. This paper will be of interest to marketing historians, especially students and researchers new to the subject.

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Section: Emergence Of Modern British Marketing: 1700-1850mentioning

confidence: 99%