Three Decades of Behavioural Economics in Agriculture. An Overview of Global Research

Abstract

Over the last three decades, behavioural economics has been gaining ground in the research on a wide range of agriculture-related themes. This is due to the diversity of the agents involved in the production systems and the agro-food value chains in which opposing interests must be reconciled. The main objective of this study is to examine the dynamics of the research on the application of behavioural economics in agriculture across the world. To do this, a bibliometric analysis has been carried out through a literature review of the period between 1991 and 2020. The results of the study show that the use of behavioural economics has increased in the research on agriculture, particularly over the last five years. The application of behavioural economics in agriculture has focused on analysing consumers, producers, management, marketing, development, environmental issues, climate change, food and health.

Exploring innovation adoption behavior for sustainable development of Mediterranean tree crops

“…Since innovation requires a limited and sometimes complex decision-making process (Bechini et al, 2015), it is clear that those responsible for corporate innovation can be influenced by several objective and subjective variables (Brudermann et al, 2013;Montes de Oca Munguia et al, 2021). Determining the behavioral motivations and psychological factors of decision-makers in the agricultural industry is a rather complex task (Borges et al, 2014;Adnan et al, 2017;Mesa-Vázquez et al, 2021). The choice of a behavioral model is necessary (Berti and Mulligan, 2016) because the farm's intention to accept or not to accept an innovation inevitably clashes with human psychology, so we tried to analyze the factors and variables that influence this behavior (Judge et al, 2019;Hannus and Sauer, 2021).…”