2022
DOI: 10.1177/22785337221098472
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Three Decades of Consumer Ethnocentrism Research: A Bibliometric Analysis

Abstract: Consumer ethnocentric tendencies (CET) is a field of study that has developed a distinct identity among marketing researchers and practitioners. The construct has been used in consumer research for over three decades. This study uses two bibliometric methods to understand consumer ethnocentrism. The analysis reviewed 255 consumer ethnocentrism publications from the last three decades (1989–2020). The co-citation analysis revealed regional development and replication of consumer ethnocentrism research. Followin… Show more

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Cited by 17 publications
(8 citation statements)
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References 55 publications
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“…Scopus is one of the best reliable databases, which has 1.8+ billion cited references, 84+ million records, 17.6+ million authors’ profiles, 94.8+ affiliation profiles, and 7+ thousand publishers, where 35% of publications are from the field of social sciences, 27% physical sciences, 23% health sciences and 15% life sciences ( ELSEVIER, 2020 ). Hence, the Scopus database has been used to extract the metadata, as suggested by Baber et al (2023) .…”
Section: Methodsmentioning
confidence: 99%
See 1 more Smart Citation
“…Scopus is one of the best reliable databases, which has 1.8+ billion cited references, 84+ million records, 17.6+ million authors’ profiles, 94.8+ affiliation profiles, and 7+ thousand publishers, where 35% of publications are from the field of social sciences, 27% physical sciences, 23% health sciences and 15% life sciences ( ELSEVIER, 2020 ). Hence, the Scopus database has been used to extract the metadata, as suggested by Baber et al (2023) .…”
Section: Methodsmentioning
confidence: 99%
“…You may use them. This one paper will help in explaining the multidisciplinary of the journal: Kaurav & Gupta (2022) 1 These papers will help you verify and validate your paper's methodology section: Kaushal et al, (2021) 2 , Baber et al, (2023) 3 , Kanta et al, (2021) 4 …”
mentioning
confidence: 99%
“…Literary work that requires a quantitative study in terms of the bibliometric analysis and bibliometric visualization can be performed using similar kind of software as well. Bibliometrics is -the application of mathematical and statistical methods to books and other media of communication‖ (A Mas-Tur et al, n.d.;Alicia Mas-Tur et al, 2019;Mody et al, 2021) to review the chronology of the development of a specific area of literature, through analysing the available scholarly work (WITTIG, 1978;Kaushal, Kaurav, Sivathanu, & Kaushik, 2021;Baber, Upadhyay, Baber, & Kaurav, 2022). Through bibliometrics, the cited information in terms of publication and frequency can be categorized.…”
Section: Methodsmentioning
confidence: 99%
“…A consumer’s preference for any product is influenced not just by objective factors such as price, quality, product image, source country image and so on but also by affective factors such as consumer ethnocentrism (CE) (Maheswaran, 1994). Even international marketing literature demonstrates that ethnocentrism has a key role in choosing between local versus global (Baber et al, 2023; Balabanis & Siamagka, 2022; Balabanis & Diamantopoulos, 2004). CE reflects consumers’ feelings, attitudes and purchase behaviour towards local products as a matter of identity and pride (Shimp & Sharma, 1987).…”
Section: Introductionmentioning
confidence: 99%