Three essays in behavioral economics

Abstract

The student author, whose presentation of the scholarship herein was approved by the program of study committee, is solely responsible for the content of this dissertation. The Graduate College will ensure this dissertation is globally accessible and will not permit alterations after a degree is conferred.

Research on Influencing Factors of Consumers' Impulsive Consumption Behavior in China from the Perspective of Behavioral Economics

“…Therefore, it is necessary to further improve the existing social security system, such as social endowment insurance, medical reimbursement for serious illness, public education, social employment, etc. Through a sound social security mechanism, the economic burden of young people can be reduced, and the security of "psychological accounts" can be enhanced, so that they can use the saved funds for social consumption, thereby improving their own and their families' quality of life, revitalizing the social economy and promoting national economic development [12].…”