Three-in-1,000 and dynamic norms: A mixed-method investigation of novel appeals for influencing organ donor registration

An evaluation of the license to save lives program to promote organ, eye, and tissue donation among teenagers

“…2 Encouraging organ donor registration is important given the fact that for every 1000 registered donors, on average only three will be eligible for donation due to the condition and the circumstances surrounding how they passed. 2,3 The importance of equipping potential donors with the facts surrounding organ, eye, and tissue donation has never been more important as inaccurate organ donation stories are regularly presented by the entertainment industry. 4,5 Unfortunately, for many people, media portrayals of organ donation serve as the initial, primary, and in many cases, lone source of information with respect to the transplantation process.…”

“…The demand remains high and the supply to meet this demand continues to be inadequate as 17 people die daily due to the organ donor shortage and a new name is added to the waiting list every 9 min 2 . Encouraging organ donor registration is important given the fact that for every 1000 registered donors, on average only three will be eligible for donation due to the condition and the circumstances surrounding how they passed 2,3 . The importance of equipping potential donors with the facts surrounding organ, eye, and tissue donation has never been more important as inaccurate organ donation stories are regularly presented by the entertainment industry 4,5 .…”