While the Heck coupling of aryl bromides with styrenes by palladium acetate entrapped within octylated silica sol-gel forms almost entirely trans-stilbenes, the catalysis by the palladium compound within the cis-pre-imprinted support gives stilbenes that are substantially enriched by cis-oriented isomers. Although the ceramic support is completely freed from the imprint prior to the coupling process, cis-stilbenes are formed with similar selectivities upon recycling of the catalyst systems for at least four consecutive runs.Keywords: C À C coupling reactions; heterogeneous catalysis; imprinting; sol-gel process; stereoselectivity An ongoing challenge in organic chemistry is how to force a reaction to result in enrichment with a less favored isomer. In double bond synthetic chemistry, the challenge has been to control the cis to trans isomers ratio. There are several conceptually distinct ways for direct interconversion of cis and trans isomers which have been thoroughly studied and reviewed.[1] One is the thermal-chemical interconversion of the isomers and the other is based on photochemical means. Other notable methods are the stereoselective (syn and anti) oxidative additions to the double bond followed by selective reductive eliminations, selective cleavage of epoxides, thiirans and related heterocycles [1] as well as the application of a variety of organometallic catalysts with spatial structurally demanding ligands. [2] In this communication we demonstrate a new approach that changes the regular stereochemical course of a catalytic reaction into an energetically less favored direction by imprinting the matrix with a template shaped as the desired product. The specific reaction with which we demonstrate this approach is the palladium acetate-catalyzed Heck coupling [3,4] of a bromoarene and a styrene derivative in an aqueous microemulsion.[5] This reaction has led to hardly any cis products when carried out in solution, [3,4] and to no cis products at all under heterogeneous sol-gel conditions.[5] We found that we could force this reaction to yield considerable amounts of cis-stilbenes -typically cis:trans ratios of 1:1, and up to 8.5:1 -by imprinting the matrix within which the catalyst is embedded with cis-stilbenes. It should be noted that in the voluminous literature on imprinting of either oxides or polymers since the early 1930s, [6] we could not locate a cisdirecting imprinting study. [7] Other shape selective imprintings for synthesis and catalysis are of course known, mainly in the context of "foot-printing" and other types of surface and thin layer catalytic operations. [8][9][10] Only very little had been achieved in attempted shape selective catalysis using bulk imprinted sol-gel materials. [11] When a 4:1 mixture of tetramethoxysilane (TMOS), octy(triethoxy)silane (OTEOS) and palladium acetate was treated with cis-stilbene during the hydrolysis and polycondensation of the silanes, followed by extraction of 96-98% of the imprint from the resulting ceramic sol-gel material with CH 2 Cl 2 ...