“…With this in mind, it is certainly time to look to other fundamental, substantive theory for explanations of why abuse endures in care homes, for example those drawn from social psychology (Moore, 2019c), and consequently, means by which it might be effectively countered. Though inspectors and contract monitoring staff, if suitably experienced and qualified (sometimes they are not, see Moore, 2018b), can provide some direction to care home owners, managers and care staff, what they impart often fails to have any impact because the essential foundations of good, safe care are in part, or in whole, absent. If the personal value frameworks of many staff who are employed in care homes to provide care are incompatible with the work they undertake (Moore, 2017b;Kirkley et al, 2011;Kitwood, 1997), the possibility that abuse will occur and remain unreported endures (Greve, 2008, p. 152;Moore, 2016b, p. 16).…”