Using a survey of tax executives from multinational corporations, we document that some firms set their transfer pricing strategy to minimize tax payments, but more firms focus on tax compliance. We estimate that a firm focusing on minimizing taxes has a GAAP effective tax rate that is 6.6 percentage points lower and generates about $43 million more in tax savings, on average, than a firm focusing on tax compliance. Available COMPUSTAT data on sample firms confirm our surveybased inferences. We also find that transfer pricing-related tax savings are greater when higher foreign income, tax haven use, and R&D activities are combined with a tax minimization strategy. Finally, compliance-focused firms report lower FIN 48 tax reserves than tax-minimizing firms, consistent with the former group using less uncertain transfer pricing arrangements. Collectively, our study provides direct evidence that multinational firms have differing internal priorities for transfer pricing, and that these differences are strongly related to the taxes reported by these firms.Prix de transfert : strat egies, pratiques et r eduction maximale de l'impôt R ESUM E A l'aide d'un sondage r ealis e aupr es des chefs de services de fiscalit e de soci et es multinationales, les auteurs etayent l'hypoth ese selon laquelle les soci et es qui etablissent leur strat egie en mati ere de prix de transfert visent parfois la r eduction maximale de l'impôt qu'elles ont a payer, mais plus souvent le respect de leurs obligations fiscales. Les auteurs estiment qu'une soci et e qui vise la r eduction maximale de l'impôt pr esente, en moyenne, un taux d'imposition effectif en conformit e avec les PCGR inf erieur de 6,6 points de pourcentage et environ 43 millions de dollars de plus en economies fiscales g en er ees qu'une soci et e qui vise le respect de ses obligations fiscales. Les donn ees COMPUSTAT disponibles sur les soci et es de l' echantillon confirment les inf erences reposant sur les r esultats de ce sondage. Les auteurs constatent egalement que les economies fiscales li ees aux prix de transfert sont plus