TikTok Practices among Teenagers in Portugal: A Uses &amp; Gratifications Approach

Dias, Patrícia; Duarte, Alexandre

doi:10.3390/journalmedia3040041

Cited by 13 publications

(8 citation statements)

References 31 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Visual posts containing relevant information are key motivators that drive users to engage in content-related activities such as liking, commenting, and sharing (Dias & Duarte, 2022;. This is because when users find useful, interesting, or attractive information on social media, they are more likely to share and spread that information, thereby participating in broader social interactions (Jin & Yang, 2020).…”

Section: Informative Contentmentioning

confidence: 99%

“…As Schultz (2017) shows, different user groups may respond differently to different forms of motivation. For example, younger users may prefer social recognition and increased influence, while adult users may value tangible remunerations, such as cash rewards or gifts (Dias & Duarte, 2022;. Therefore, incentives need to be designed with user needs and preferences in mind.…”

Section: Remuneration Contentmentioning

confidence: 99%

See 1 more Smart Citation

The Review of Gratifications from Visual Communication Content Among Douyin Users

2024

HEOS

View full text Add to dashboard Cite

In the rapidly evolving landscape of social media, platforms like Douyin have emerged as powerful tools for brand marketing and promotion. Douyin's exponential growth as an e-commerce platform highlights the increasing desire for social media engagement and the shared appreciation of visual content among users. Drawing on the Uses and Gratification Theory, this paper delves into the intricate dynamics of Douyin users' behavior and emotions in the realm of visual communication. By focusing on various types of visual content, this study provides a comprehensive review, offering valuable insights into the gratification, curiosity, and social needs that drive users to engage with visual content on Douyin. The research sheds light on the nuanced ways in which users interact with the platform, deepening our understanding of the evolving landscape of social media and visual communication in the digital age.

show abstract

Section: Informative Contentmentioning

confidence: 99%

Section: Remuneration Contentmentioning

confidence: 99%

The Review of Gratifications from Visual Communication Content Among Douyin Users

2024

HEOS

View full text Add to dashboard Cite

show abstract

“…By implementing the recommended strategies, NOVO Cinemas can enhance the quality of entertainment and create a more enjoyable experience for its customers. This can lead to increased social interaction, cultural engagement, and community bonding through shared experiences (Dias et al, 2022). The recovery strategy developed based on the research study can contribute to the revitalization of the local community.…”

Section: Social Implicationsmentioning

confidence: 99%

Strategy for Business Recovery in NOVO Cinemas

Subramanian Iyer,

Malhotra,

Eraña Reyes Jr

et al. 2024

Kuey

View full text Add to dashboard Cite

The COVID-19 pandemic has caused significant disruptions to the global economy, including the entertainment industry. NOVO Cinemas, a leading cinema chain in the Middle East, has been severely impacted by the pandemic, resulting in a significant decline in revenue and footfall. The purpose of this research is to develop a strategy for business recovery in NOVO Cinemas. Amidst the backdrop of the COVID-19 pandemic's profound impact on the global economy and the entertainment sector, NOVO Cinemas, a prominent cinema chain in the Middle East, finds itself grappling with substantial declines in revenue and attendance. Recognizing the urgent need for a path to recovery, this research endeavors to develop a comprehensive strategy tailored specifically for NOVO Cinemas. Motivated by the imperative to navigate the unprecedented challenges posed by the pandemic, the study seeks to analyze the current market dynamics and the unique ramifications experienced by the cinema industry. It aims to uncover the underlying factors contributing to NOVO Cinemas' vulnerabilities while also identifying potential avenues for revitalization and growth. Hypothesizing that a multifaceted approach encompassing technological integration, revenue diversification, and a customer-centric ethos can pave the way for NOVO Cinemas' resurgence, the research adopts a rigorous methodology. It employs a combination of qualitative and quantitative analyses, including market surveys, financial assessments, and consumer behavior studies, to glean actionable insights. The results of the study reveal nuanced insights into NOVO Cinemas' strengths, weaknesses, and untapped opportunities. It underscores the significance of embracing innovative technologies, exploring new revenue streams, and prioritizing customer satisfaction as pivotal elements of the recovery strategy. In conclusion, the research underscores the critical importance of proactive adaptation and strategic foresight in overcoming the challenges wrought by the pandemic. By offering pragmatic recommendations tailored to NOVO Cinemas' unique circumstances, this study not only provides a roadmap for its recovery but also contributes novel insights that can inform the broader strategies of cinema chains in the region.

show abstract

“…TikTok (Douyin en Asia) es la red social de creación e intercambio de contenido audiovisual más exitosa del momento (Anderson, 2020), si se contemplan, principalmente, el número de descargas anuales (Sensor Tower, 2022) y sus beneficios por publicidad (Rua Aguete, 2022). En muy pocos años, y en parte gracias a la COVID (Dias y Duarte, 2022;Ng & Indran, 2022), la compañía asiática ha conseguido acumular más de mil trescientos millones de nuevos usuarios activos (TikTok Team, 2021;Mansoor, 2022). Empero, su mayor mérito reside en: 1) la creación de un algoritmo de gran sofisticación que opera con IA y que optimiza la recepción, organización y distribución de las piezas audiovisuales entre los usuarios (Scanlon, 2020;Zhao, 2021).…”

Section: Tiktok Al Servicio De Intereses Comercialesunclassified

TikTok como herramienta de marketing digital: estudio de caso de la marca Freshly Cosmetics

Vicente-Fernández,

Díaz-Lucena

2024

Doxa Comunicación

View full text Add to dashboard Cite

El mercado de productos de belleza en España es uno de los más importantes del mundo. Su elevado consumo empuja a las marcas a invertir más en publicidad para estar presentes en todos los medios de comunicación. Se analiza la estrategia de comunicación digital de la marca española de belleza Freshly Cosmetics en TikTok, a partir de una hipótesis que sostiene un significativo cambio de estrategia entre 2021 y 2022 en esta red social. Se investigan las razones que han motivado este posible movimiento mediante un enfoque mixto que aúna técnicas cuantitativas y cualitativas aplicadas a un marco temporal que abarca de enero de 2021 a octubre de 2022. Específicamente, se evalúan los impactos e interacciones de las publicaciones de la marca con su audiencia y se realiza un análisis de contenido de 121 publicaciones mediante la elección de 36 variables que se codifican en el programa SPSS para averiguar sus frecuencias y porcentajes. Estos hallazgos, complementados con una entrevista semiestructurada a su responsable de comunicación, subrayan el uso de la plataforma digital como escaparate a través del cual potenciar los valores de la marca y apostar por contenido de calidad, reduciendo el componente promocional característico de la etapa iniciática.

show abstract

TikTok Practices among Teenagers in Portugal: A Uses & Gratifications Approach

Cited by 13 publications

References 31 publications

The Review of Gratifications from Visual Communication Content Among Douyin Users

The Review of Gratifications from Visual Communication Content Among Douyin Users

Strategy for Business Recovery in NOVO Cinemas

TikTok como herramienta de marketing digital: estudio de caso de la marca Freshly Cosmetics

Contact Info

Product

Resources

About