Tiktokers y objetivación sexual de género en retos musicales

Vizcaíno-Verdú, Arantxa; Tirocchi, Simona

doi:10.36253/me-9674

Cited by 5 publications

(1 citation statement)

References 34 publications

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“…Other frequently used platforms include Instagram, TikTok, and Facebook, although the latter has largely been abandoned by young people in favor of newer media environments. TikTok, in particular, has become extremely popular among young people ( Vizcaíno-Verdú and Tirocchi, 2021 ), even surpassing Instagram in their preferences, which is perceived as repetitive in its content. TikTok’s appeal lies in its entertainment value, personalization, and brevity.…”

Section: Resultsmentioning

confidence: 99%

Generation Z, values, and media: from influencers to BeReal, between visibility and authenticity

Tirocchi

2024

Front. Sociol.

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This study examines the connection between values perceived as important by Generation Z and the values conveyed by the media contents chosen and consumed by young individuals. The article’s main objective is to identify the values that a sample of Italian university students, aged between 20 and 23, consider most significant. It explores their perceptions and expectations regarding contemporary society and the ethical trends therein. Furthermore, it investigates their preferred media and the values they believe these media platforms convey, trying to investigate the relationship between values and favorite media. Media and digital platforms, indeed, play an increasingly vital role in shaping and disseminating values. YouTubers, influencers, or, in a broader context, content on social media platforms (such as Instagram, TikTok, as well as entertainment platforms like Netflix) demonstrate how the new mediators of communication and the forms of media content favored by young individuals are, more evidently than ever, intertwined with the sharing of values, norms, and social expectations, much like family and school once were. One example that emerged from the research concerned the success of the “Bereal” platform, linked on the one hand to the desire to make public and share one’s self-image, and on the other hand to the need to show oneself as “authentic.” Through the conduct of five focus groups in December 2022 involving 60 university students from the University of Turin, this research reveals a substantial continuity in the values considered most important by young individuals (compared to previous national surveys). The article also demonstrates how the values conveyed by the media favored by young people do not always correspond to traditional ones and express needs that, at times, the new digital platforms and their protagonists manage to intercept.

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Section: Resultsmentioning

confidence: 99%

Generation Z, values, and media: from influencers to BeReal, between visibility and authenticity

Tirocchi

2024

Front. Sociol.

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Idols of Promotion and Authenticity on TikTok

Meza,

Mogoș,

Prundaru

2023

MaC

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TikTok’s rapid growth in the past few years, especially in the younger demographic, may signal a market shift. With children, teens, and young adults reportedly making up 40% to 60% of its user base, the platform is becoming the strongest challenger to YouTube, Facebook, and Instagram. The most followed TikTok celebrities are mostly young people who have either grown up with the platform or recently extended their popularity from other platforms to reach new audiences. This research investigates the discursive strategies and persona performances employed by the top 25 TikTok celebrities under the age of 25 in both popular content and content marked as advertising. A large sample of TikTok content metadata was collected using API interrogation. From each of the 25 young TikTok celebrities, up to 1,000 videos per user (N = 22,650) are explored using quantitative approaches. Two subsamples are analysed using visual, rhetorical, and narrative analysis to evaluate the most popular content (Np = 226) and content marked as advertising using the TikTok ad flagging (Na = 213). The findings include the identification of seven persona performance types and a significant difference in terms of performed ordinariness in content marked as advertising.

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Influencers with physical disabilities on Instagram: Features, visibility and business collaboration

Río

Benítez

García-Prieto

2022

EPI

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In the digital world, social media have become important for people with disabilities in terms of communication and visibility. They have also become the ideal place for activism, as they allow the self-representation of disability by the content creators themselves. This social group, traditionally segregated and discriminated against, has seen in these platforms a tool to promote social inclusion and confront the dominant discourse. This paper explores the social media Instagram as a space for communication and visibility of instagrammers with disabilities from Europe and Latin America. The main objective of the research is to analyse the publications of Spanish-speaking influencers with physical disabilities to establish if there are similar characteristics or if there are significant differences in the uses they make of Instagram’s functions and how disability is represented in their profiles. Through quantitative, descriptive, and statistical research, a content analysis was carried out of 400 publications corresponding to 10 Instagram profiles, all of them of microinfluencers and macroinfluencers with physical disabilities who had different types of business collaborations. The results show that disability is visible in 85% of the publications, whether in the photos or videos shared, in the text of the post, hashtags or emoticons, although it predominates to a greater extent in audiovisual content. In advertising, mentions or tags of brands stand out, much more than paid collaboration, which appears as a minority compared to other forms of promotion. The degree of influence is decisive for interactions in the form of likes and views per video or reels. Finally, the use of hashtags on inclusion and social awareness reinforces the importance of these platforms for the social integration of people with disabilities.

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Tiktokers y objetivación sexual de género en retos musicales

Cited by 5 publications

References 34 publications

Generation Z, values, and media: from influencers to BeReal, between visibility and authenticity

Generation Z, values, and media: from influencers to BeReal, between visibility and authenticity

Idols of Promotion and Authenticity on TikTok

Influencers with physical disabilities on Instagram: Features, visibility and business collaboration

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