2018
DOI: 10.1109/tem.2017.2733227
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Time Allocation in Entrepreneurial Selling: Impact of Consumer Peer Learning and Incumbent Reaction

Abstract: How should technology entrepreneurs allocate their time to potential customers? Considering two important dynamics that influence consumers' purchase decisions regarding new technology products, namely, consumer peer learning and incumbent reaction, we study the tactical-level time allocation decision with a simple game-theoretic model. We offer an economic rationale for the entrepreneur's optimal time allocation for different levels of consumer peer learning and incumbent reaction as well as different revenue… Show more

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Cited by 6 publications
(4 citation statements)
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References 66 publications
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“…Perceiving reputation as a core value results in a novel game where entrepreneurs adopt reputational thinking in their business philosophy, affecting all actions and decisions. Huang et al (2018) utilize game theory to investigate how entrepreneurs should allocate their time to potential buyers when entering an existing market with a superior technological product. The article highlights two important aspects of the market in this scenario: the impact of influential customers on target customers and how incumbents will react.…”
Section: Results Of the Systematic Analysismentioning
confidence: 99%
See 2 more Smart Citations
“…Perceiving reputation as a core value results in a novel game where entrepreneurs adopt reputational thinking in their business philosophy, affecting all actions and decisions. Huang et al (2018) utilize game theory to investigate how entrepreneurs should allocate their time to potential buyers when entering an existing market with a superior technological product. The article highlights two important aspects of the market in this scenario: the impact of influential customers on target customers and how incumbents will react.…”
Section: Results Of the Systematic Analysismentioning
confidence: 99%
“…Finally, entrepreneurship theory articles leverage game theory to contribute to the theory and mechanisms of entrepreneurial behavior and decision-making. This group of articles touches on critical areas ranging from entrepreneurial processes within economics theories (Keyhani and L evesque, 2015;Keyhani et al, 2014;Haase Svendsen et al, 2010;Kuechle, 2011Kuechle, , 2013Kuechle, , 2014 to entrepreneurship behavior and action (Arend, 2015;Bi et al, 2021;Huang et al, 2018;Pineiro-Chousa et al, 2016). Some of the issues raised in entrepreneurship theory articles have practical value in informing policy and entrepreneurship literature.…”
Section: Discussionmentioning
confidence: 99%
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“…One evidence of such view is the Psychological time of green entrepreneurs relationship between self-leadership and innovation speed (Marvel and Patel, 2018). The optimal distribution of an entrepreneur's time depending on the business sphere (Gioioso et al, 2018;Huang et al, 2018) and the distribution of work and lifetime (Adisa and Gbadamosi, 2019;Viljamaa et al, 2022) are popular areas of contemporary research.…”
Section: Psychological Time Of Entrepreneursmentioning
confidence: 99%