2024
DOI: 10.1057/s41270-023-00274-y
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Time analysis of online consumer behavior by decision trees, GUHA association rules, and formal concept analysis

Tomáš Pitka,
Jozef Bucko,
Stanislav Krajči
et al.

Abstract: Data analytics plays a significant role within the context of the digital business landscape, particularly concerning online sales, aiming to enhance understanding of customer behaviors in the online realm. We review the recent perspectives and empirical findings from several years of scholarly investigation. Furthermore, we propose combining computational methods to scrutinize online customer behavior. We apply the decision tree construction, GUHA (General Unary Hypotheses Automaton) association rules, and Fo… Show more

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