Combining auditive, visual, and textual elements in a unique way, music videos are currently one of the most popular and viral forms of entertainment media. Narrative music videos, in particular, engage their viewers by visually communicating the meaning of a song and its lyrics, which possibly employs them as a useful tool to communicate social, political and cultural messages to a broad audience, and implicates their social and cultural relevance. The purpose of this study was to test whether visual presentations of song narratives (as in music videos) foster a more transporting, engaging, enjoyable, and appreciative entertainment experience than listening to songs alone. Results disconfirm this notion. Songs by themselves were found to be more narratively engaging than in combination with music videos. Levels of enjoyment differed across transportation and engagement levels, but not across song presentations. Appreciation was both directly and indirectly related to song presentation. Practical implications and follow-up research are discussed. iii ACKNOWLEDGEMENTS I would like to express my deep gratitude to my advisor Dr. Nicholas D. Bowman for his extraordinary commitment and mentorship. His useful comments, remarks, encouragement and engagement through the learning process of my master thesis helped me grow both academically and as a person. He is a true role model and has made a great impact in my life-I am honored to be able to call him my friend. Furthermore I would like to thank Dr. Elizabeth L. Cohen and Dr. Keith Weber for their helpful feedback and support along the way. Also, I would like to thank the participants in my study, who have willingly shared their precious time. Finally, I would like to thank my loved ones in Germany-my parents in particular-who have always led by example and who have supported and encouraged me throughout this entire process, despite the distance and the obstacles it brings along. I will be grateful forever for your love.