Time and temporality in online corporate pictorials

Abstract

Many different social contexts are embedded in, and mediated by, visual practices, so too in corporate communication. The specific aim of this paper is to use the concept of scopic regimes as a means of understanding pictorial representations of time and temporality in online corporate communication. It is argued in this paper that the temporal reference has changed direction, from pointing backward to forward. What has been a matter of predominantly portraying important corporate achievements to posterity has increasingly become a matter of appearing for impatient online viewers today as responsible for the future. Three illustrative examples of time and temporality in online corporate pictorials are included and discussed, representing movement, moment, and the allegory of time. KeywordsCorporate communication, pictorials, responsibility, scopic regimes, temporality, time Setting the stageFor most people, seeing is the dominant sense, what we see and how we comprehend the visual information is influenced by our expectations and the feelings these evoke in us. The focus of the interest in a media-saturated culture is in the extent to, as well as the manner, in which different forms of social and cultural practices are structured or shaped by images and how these images are seen and perceived. The perception of time and temporality

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Multilingual language learners’ intersemiotic translation into L3 English. A grounded theory on reliance on languages in the multilingual mental lexicon

“…For the task of composing a narrative in the L3, he placed the perception of events in the past and, as a consequence, he used the past simple in his L3 content (lines 29 and 37). Conversely, the use of the present tense in the L1 may suggest the participant's sense of "here-and-now" brought about by the nature of the picture-based task and the necessity to carry out the think-aloud activity in real time (Ramö, 2017). In the retrospective interview with participant Sz.E., an attempt was made to identify the reasons behind his use of the two different tenses.…”