Based on a numerical model to simulate the static behaviour of a smooth fibre extracted from a cementitious matrix, a rate dependent friction law, widely used in earthquake engineering for steady-state slip phenomena, is proposed to capture the rate effect observed in dynamic pull-out tests for both smooth and hooked-end fibres. After calibrating the friction coefficients with the experimental results of smooth fibres, the model is subsequently applied to predict the pullout behaviour of both smooth and hooked-end fibres at different inclination angles (0 • , 30 • and 60 • ) loaded at three different velocities (0.01, 0.1 and 1 mm/s). The global tendency of all the pull-out curves was captured, fibre's cross sectional deformations were also reproduced remarkably well. Moreover, the developed model helps to cast light on the different mechanisms related to the pull-out process.