How memory shapes animals' movement paths is a topic of growing interest in ecology, with connections to planning for conservation and climate change. Empirical studies suggest that memory has both temporal and spatial components, and can include both attractive and aversive elements. Here, we introduce reinforced diffusions (the continuous time counterpart of reinforced random walks) as a modelling framework for understanding the role that memory plays in determining animal movements. This framework includes reinforcement via functions of time before present and of distance away from a current location. Focusing on the interplay between memory and central place attraction (a component of home ranging behaviour), we explore patterns of space usage that result from the reinforced diffusion. Our efforts identify three qualitatively different behaviours: bounded wandering behaviour that does not collapse spatially, collapse to a very small area, and, most intriguingly, convergence to a cycle. Subsequent applications show how reinforced diffusion can create movement trajectories emulating the learning of movement routes by homing pigeons and consolidation of ant travel paths. The mathematically explicit manner with which assumptions about the structure of memory can be stated and subsequently explored provides linkages to biological concepts like an animal's ‘immediate surroundings' and memory decay.