Load models play an important role in structural health monitoring (SHM). On the one hand, loads and load models are needed for system identification, which is the first step in obtaining a measure of structural health. Different possible loading procedures and their models are discussed in relation to the planned identification outcomes. On the other hand, the characteristics of realistic loads acting on a structure must be known to allow a precise lifetime prediction. In this article, only traffic and wind load models are discussed. Unexpected loads such as earthquakes, blasts, etc., cannot be predicted very accurately; thus, a lifetime assessment is not feasible. A similar situation exists with wind‐induced vibrations, e.g., due to vortex shedding, galloping, flutter, etc. These vibrations are usually always dangerous for a structure and may cause fatigue or other types of damage; thus, wind‐induced vibrations must be prevented rather than predicted.