We make a critical review of the semiclassical interpretation of quantum cosmology and emphasise that it is not necessary to consider that a concept of time emerges only when the gravitational field is (semi)classical. We show that the usual results of the semiclassical interpretation, and its generalisation known as the Born-Oppenheimer approach to quantum cosmology, can be obtained by gauge fixing, both at the classical and quantum levels. By 'gauge fixing' we mean a particular choice of the time coordinate, which determines the arbitrary Lagrange multiplier that appears in Hamilton's equations. In the quantum theory, we adopt a tentative definition of the (Klein-Gordon) inner product, which is positive definite for solutions of the quantum constraint equation found via an iterative procedure that corresponds to a weak coupling expansion in powers of the inverse Planck mass. We conclude that the wave function should be interpreted as a state vector for both gravitational and matter degrees of freedom, the dynamics of which is unitary with respect to the chosen inner product and time variable.