“…For example, consumers are more likely to choose a retailer with smaller but more consistent discounts (higher probability, lower discount) over a deeper discounting, yet more unpredictable retailer (lower probability, higher discount;Danziger et al, 2014). Furthermore, this pattern of risk aversion tends to be even stronger when monetary gambles involve higher payoffs or stakes (e.g., hundreds vs. tens of dollars), real incentives versus hypothetical choices (Fehr-Duda, Bruhin, Epper, & Schubert, 2010;Holt & Laury, 2002;Kachelmeier & Shehata, 1992), or time pressure (El Haji, Krawczyk, Sylwestrzak, & Zawojska, 2016).…”