The characterization of both collective and individual excitations occurring in condensed matter and biological systems are of great interests for both fundamental and technological researches. New time-resolved and concurrent approaches are required to characterize complex systems where physical-chemical phenomena occur due to the interplay between localized and delocalized electrons, and in particular to characterize systems in non-equilibrium conditions. In this contribution, we present an optical layout that may take advantage of the high brilliance and the naturally wide spectral-distribution of the synchrotron radiation emission covering the range from the IR to the hard X-ray region. Thanks to the brilliance and the power associated to third generation storage rings with a conceptual new beamline design combining an IR and an X-ray beam, it will be possible to investigate dynamical processes with a time resolution down to the sub-millisecond regime, resolving plenty of correlated structural, electronic and vibrational phenomena. To demonstrate the unique advantages of this time-resolved concurrent experimental approach, among the many Invited Contribution presented to the 1st Bilateral Italian Chinese Workshop on Synchrotron radiation time resolved concurrent experiments: advantages and future applications. A new Italian route to China existing scientific cases, a few interesting but unresolved scientific cases are reviewed and potential applications of the new analytical tool are envisaged.