“…Precommitment strategies, such as voluntarily restricting access to temptations or instituting barriers to prevent negative behaviors, have been shown to bridge the intention–behavior gap and promote behavior change (Armitage, 2004; Milne, Orbell, & Sheeran, 2002; Sheeran & Orbell, 2000). In relation to smoking, a large body of data indicates that individuals who precommit to a quit date are more likely to go through with and maintain a quit attempt (Anesi, Halpern, Harhay, Volpp, & Saulsgiver, 2017; Balmford, Borland, & Burney, 2010). Consistent with this theory, our data show that smokers who adopted a smoking ban during their quit attempt were also more likely to be abstinent at late-pregnancy and postpartum assessments.…”