“…Based on the results of data processing, it is proven that the socialization carried out by the government regarding electronic or virtual-based payments will affect the effectiveness of the program, thus the second research hypothesis (H2) is accepted. The results of the study are in line with previous research that the more often the frequency of socialization activities carried out by the government on a program by utilizing various media (online and offline) to the public regarding payments, regulations and laws on taxes and fees will affect the effectiveness of retribution payments (Boediono et al al., 2019 [41]; Juliantari et al, 2021 [42]; Mandasari & Risa, 2013 [15]; Munazaim et al, 2019 [16]; Puspita, 2016 [43]; Sudrajat & Ompusunggu, 2015 [48]; Theis et al, 2021 [17]; Wardani & Wati, 2018 [18]). Although socialization has a positive effect on the effectiveness of the program that will be implemented by the government, however, this socialization cannot fully support community interaction to pay taxes or fees (Mahadianto & Astuti, 2017) [44], tax socialization efforts carried out by the government currently consist of counseling, interactive dialogue or talk shows, and advertisements for tax services on radio do not necessarily increase the level of taxpayer compliance (Nopiana & Natalia, 2018) [45].…”