Tinjauan Komplementer Pengaruh Teori Market-Based View (MBV) dan Resource-Based View (RBV) terhadap Strategi dan Kinerja Perusahaan

Simatupang, Boto

doi:10.21512/bbr.v4i1.1119

Cited by 7 publications

(10 citation statements)

References 65 publications

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“…Poter developed this theory in the 1980s.According to RBV theory, a compavy's unique are what give it a competitive edge and superior and superior business performance [27]. The RBV theoretical framework notion aims to discover resources that have the ability to enhance business performance by combining resources business performance and competencies to obtain a competitive advantage [28]. This ultimately improves business performance and generates higher profits than rivals.…”

Section: Literature Review View Firm a Market And Resource Perspectivementioning

confidence: 99%

Moderating Competitive Advantage On Factors Affecting MSMEs Business Performance In The Time Of Covid-19

Karnowati

Najmudin

Suwandari

et al. 2023

International Journal of Science, Technology & Management

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This study aims to investigate how MSMEs in Cilacap capacity to compete and perfome well in the marketing arena are impected by market orientation and entrepreneurial orientation. The goal of this study is to balance the effect of market orientation on bussiness performance by looking at the potential moderating function of competitive advantage. Partial Least Square model analysis is used in the study. MSMEs business actors werw given a quetionnaire with a likert scale and five possible answers. We discovered that whilw market orientation is crucial for creating a competittive edge, it has no real bearing on how well a company performs. Additionally, whereas entrepreneurial mindset direccty affects corporate performance, it has little impact on competitive advantage. MSME business actors need to able to create fresh concept that can help the neighborhood deal with socioeconomic issue brought on by the Covid-19 pndemic.

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Section: Literature Review View Firm a Market And Resource Perspectivementioning

confidence: 99%

Moderating Competitive Advantage On Factors Affecting MSMEs Business Performance In The Time Of Covid-19

Karnowati

Najmudin

Suwandari

et al. 2023

International Journal of Science, Technology & Management

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“…Theory of market based view and resource based view [14], MBV and RBV theories are complementary theories and have an important role in explaining the influence of strategy on company performance. The theory can be measured using a marketing strategy.…”

Section: Self Efficacymentioning

confidence: 99%

Marketing Strategy and Self-efficacy on MSME Performance

Putri¹,

Bandi²

2022

Advances in Economics, Business and Management Research

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Strategy and belief in one's abilities are factors that are certainly needed by business owners from small to large. Both can be steps in facing challenges and various environmental situations in the changing business world to achieve good business performance. This quantitative study aims to analyze marketing strategies, and self-efficacy on the performance of MSMEs. This study involved 30 respondents (SMEs) in Surakarta as research subjects. Collecting data using a survey method with interview techniques using a questionnaire. The collected data were analyzed using SPSS software by performing instrument tests, classical assumption tests, and hypothesis testing. The results of this study inform that (1) Marketing strategy affects the performance of MSMEs, and (2) Self-efficacy affects the performance of SMEs. Following up on the findings of this study, it is hoped that in the future MSMEs will be able to optimize financial management and optimize the importance of self-control (self-efficacy) in business implementation.

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“…The assumptions underlying the RBV theory center on how a company can compete with others by allocating its resources in a way that maximizes its capacity to gain competitive advantage. (Simatupang, 2013).…”

Section: Introductionmentioning

confidence: 99%

Strategy to Increase Added Value of Coffee Commodity for Bentenge Coffee in Mallawa District Maros Regency

Maulidyanti,

Marhawati,

Nurdiana

et al. 2022

IJOBER

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This study aims to describe the internal factors and external factors that influence the increase in the added value of coffee commodities at Bentenge Coffee in Mallawa District, Maros Regency and determine strategies that can be applied to increase the added value. This research is a type of qualitative research with a descriptive approach with informants selected based on the determination of informant criteria that have been designed previously. The instrument used is a semi-structured research instrument which is validated by the instrument validator. The results of the study show that the strategy that can be implemented in increasing the added value of the Bentenge Coffee business is an aggressive strategy, namely 1) Improving the quality of human resources to take advantage of science and technology developments and supporting a more varied diversification of processed coffee products, 2) Improving the quality and distinctive taste so that it can take advantage of trends drinking coffee and a wide market reach, and 3) Utilizing the availability of raw materials, production processes with more sophisticated tools and technology to add product variants and improve product packaging so that they are better known as local products that are in demand by consumers.

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Tinjauan Komplementer Pengaruh Teori Market-Based View (MBV) dan Resource-Based View (RBV) terhadap Strategi dan Kinerja Perusahaan

Abstract: ABSTRACT

Cited by 7 publications

References 65 publications

Moderating Competitive Advantage On Factors Affecting MSMEs Business Performance In The Time Of Covid-19

Moderating Competitive Advantage On Factors Affecting MSMEs Business Performance In The Time Of Covid-19

Marketing Strategy and Self-efficacy on MSME Performance

Strategy to Increase Added Value of Coffee Commodity for Bentenge Coffee in Mallawa District Maros Regency

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