This work reports a study on the reactivity of pristine and H2O2 treated carbon nitride samples for sunlight photocatalytic selective reactions. The characterization of these materials was reported in a previous paper where the reactivity versus the partial oxidation of 5hydroxymethylfurfural (HMF) was studied by using two different laboratory scale photoreactors; one irradiated by UV lamps and the other one by natural sunlight. In the present study it has been confirmed the effectiveness of these C3N4 based materials for the selective partial oxidation of HMF to FDC (2,5-furandicarboxaldehyde) in aqueous medium in a pilot plant photoreactor irradiated by natural solar light. The reactivity results and, in particular, the selectivity to FDC formation have been very encouraging, mostly by considering that the reaction was carried out in water. Moreover, they are comparable with those obtained in the laboratory scale photoreactor irradiated by both UV artificial lamps and natural sunlight. Interestingly, the pristine C3N4 sample has shown a higher HMF conversion with respect to that of the C3N4-H2O2 adduct, but the last one is more selective to the FDC formation. A kinetic study indicates that, the pseudo-2 first-order rate constant for HMF oxidation is higher in the case of bare photocatalyst and that the equilibrium adsorption constants of HMF are higher in the case of C3N4-H2O2 adduct catalyst. Finally, the partial oxidation of two aromatic alcohols, i.e. benzyl alcohol (BA) and 4-methoxy benzyl alcohol (4-MBA) to benzaldehyde (BAL) and 4-methoxy benzaldehyde (4-MBAL), respectively, has also been studied. It has been found that the inductive and delocalization effects as well as the ortho-para orienting ability of the methoxy group with respect to the hydroxyl one affects the conversion of aromatic alcohol and the selectivity towards the corresponding aldehyde.