TipScreener: A Framework for Mining Tips for Online Review Readers

Luo, Hanyang; Song, Wugang; Zhou, Wanhua

doi:10.3390/jtaer17040087

Cited by 2 publications

(1 citation statement)

References 53 publications

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“…Intuitively, it is generally believed that the length of reviews represents the popularity of products and positively impacts sales. However, some studies have suggested that when review length exceeds a certain threshold, excessively long reviews will increase consumers' cognitive load, reducing the usefulness of reviews [33,39,40]. Therefore, to fully capture the economic impact of UGC, it is important to understand how consumers process the information embedded in UGC [41].…”

Section: Effect Of User-generated Content On Online Salesmentioning

confidence: 99%

“Customer Reviews or Vlogger Reviews?” The Impact of Cross-Platform UGC on the Sales of Experiential Products on E-Commerce Platforms

Jia,

Feng,

Wang

et al. 2023

JTAER

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User-generated content (UGC) from e-commerce platforms and third-party platforms can impact customer-perceived risk and influence product sales in online stores. However, the understanding of UGC from which platform type yields a stronger effect on product sales and how the effects interact across the platforms remains limited. This limitation arises from the complexity of consumer purchasing behavior and information processing, as well as the heterogeneity of UGC features across different platforms and the uncertainty surrounding causal relationships. This study constructs a novel cross-platform framework using the elaboration likelihood model (ELM) to investigate the underlying mechanism of how cross-platform UGC affects online sales of experiential products. Additionally, it examines the mediating effect of purchase intention in the relationship between cross-platform UGC and product sales, as well as the moderating effect of product price. Taking the e-commerce platform Tmall and third-party platform Bilibili as a cross-platform example, we analyzed customer reviews on Tmall and vlogger reviews on Bilibili for 300 cosmetic products, using text sentiment analysis and multiple regression. Results show that the number of product evaluations from third-party platforms positively impacts sales, but this impact is weaker compared to the influence of UGC originating from e-commerce platforms on sales. The underlying mechanism refers to the process by which UGC on an e-commerce platform directly impacts sales and also influences sales through purchase intention. In contrast, UGC on third-party platforms only influences sales through purchase intention. Furthermore, the product price has no significant moderating effect on the positive relationship between review length and sales. This study provides a cross-platform UGC research framework that can guide effective cross-platform marketing management by shedding light on the role of UGC in reducing customer-perceived risk and its impact on online sales of experiential products.

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Section: Effect Of User-generated Content On Online Salesmentioning

confidence: 99%

“Customer Reviews or Vlogger Reviews?” The Impact of Cross-Platform UGC on the Sales of Experiential Products on E-Commerce Platforms

Jia,

Feng,

Wang

et al. 2023

JTAER

View full text Add to dashboard Cite

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A Conceptual Framework for the Technological Advancement of E-Commerce Applications

Sulova

2023

Businesses

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E-commerce is an area in which success largely depends on the e-commerce applications used. Currently, there are many studies that focus on various technological innovations in e-commerce systems, but a comprehensive concept of their improvement is lacking. In this regard, the main objective of the article was to explore the technological possibilities for the improvement of e-commerce systems and to propose a conceptual framework for their maintenance and development. The chosen research approach included a combined methodology–text mining analysis of existing developments and identifying the key themes and trends in papers and deep scientific analyses of the most-cited developments. As a result, a conceptual framework for the maintenance and development of e-commerce applications was proposed. To test the approach, publications from the scientific literature database Scopus, on the topic “e-commerce applications” were used. Experiments and text processing were performed with the software RapidMiner Studio. Several main directions for the development of e-commerce systems have been defined: the application of modern development tools; the technological base; and the possibilities of integration. Future research may focus on detailing each direction.

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TipScreener: A Framework for Mining Tips for Online Review Readers

Cited by 2 publications

References 53 publications

“Customer Reviews or Vlogger Reviews?” The Impact of Cross-Platform UGC on the Sales of Experiential Products on E-Commerce Platforms

“Customer Reviews or Vlogger Reviews?” The Impact of Cross-Platform UGC on the Sales of Experiential Products on E-Commerce Platforms

A Conceptual Framework for the Technological Advancement of E-Commerce Applications

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