The article examines the process of creating emotionally coloured products that would carry a certain informational message to the viewer, arouse a desire to empathise, participate in the creative process, and popularise the topic touched upon by the author. It is proposed to use the technique of structuring the creative process when creating modern design objects, as one of the ways to activate creative consciousness. The ways of forming thematic information-rich objects are considered, when rethinking the images of the world, through the projected object, the author builds a relationship between the image itself and the idea of it. Several variants of design solutions for a specific creative task are considered.