“…Previous research has found this effect occurs across product categories, formats and decision contexts and in other domains of human behavior (Arkes et al, 2002;Butler and Highhouse, 2000;Foster and Diab, 2017;Krijnen et al, 2020;Kumar, 2004;Liu and Chou, 2018, 2019a, b, 2021Terris and Tykocinski, 2016;Terris et al, 2020;Tykocinski and Pittman, 1998;van Putten et al, 2007;Zeelenberg and van Putten, 2005). Studies have also examined how individual characteristics, such as personality and motivation, affect the inaction inertia effect (Mathmann et al, 2017;Otto et al, 2016;Zhang et al, 2016).…”