“…proliferation. Indeed, proliferation of activities, channels, customers, processes, products, markets, and so on, is at the root of the definition of complexity for both, practitioners (George and Wilson, 2004;Heywood et al, 2007;Mariotti, 2008;Golfmann and Lammers, 2015;Adams et al, 2016;Hirose et al, 2017) and academics (Rutenberg and Shaftel, 1971;Wilding, 1998;Fisher and Ittner, 1999;Choi et al, 2001;Novak and Eppinger, 2001;Blecker and Kersten, 2006;Choi and Krause, 2006;Abdelkafi, 2008;Schaffer and Schleich, 2008;Bozarth et al, 2009;Subramanian and Rahman, 2014;Aitken et al, 2016). We base our work on the definition provided by Saeed and Young (1998):…”