To introduce a store brand or not: Roles of market information in supply chains

Chun-lai, Shi; Geng, Wei

doi:10.1016/j.tre.2021.102334

Cited by 33 publications

(9 citation statements)

References 49 publications

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“…Furthermore, it is interesting to notice that information sharing does not affect the PB's retail price under the reselling format. This is because under reselling, regardless of the information sharing strategy, the pricing power of the two brands and the demand information owned by the platform allow the platform to set a stable price for her private brand to ensure maximum profitability, which is consistent with Shi and Geng (2021). Part (ii) demonstrates that if r is low, the retail prices for the two brands will be lower under agency selling relative to reselling; otherwise, the prices are higher under agency selling than under reselling, which is in line with Abhishek et al (2016).…”

Section: Equilibrium Outcomesmentioning

confidence: 71%

“…This theorem suggests a remarkable implication for the platform: sharing information with the national brand manufacturer may be advantageous in the presence of the platform's private brand. Note that, different from Shi and Geng (2021), which examine a supply chain consisting of a manufacturer and an offline retailer and find that under reselling, information sharing could help to increase the profit of the retailer's private brand, we extend this effect of information sharing to the scenario wherein the manufacturer adopts the agency format to compete with the private brand of the platform: (ii) Information sharing could benefit the manufacturer, the platform and the whole supply chain.…”

Section: Analysis Of Strategy Decisionsmentioning

confidence: 98%

“…The third stream of related literature is about information sharing (Huang et al , 2018; Jain et al , 2011; Li, 2002; Shang et al , 2016; Shi and Geng, 2021; Zhang et al , 2018). Based on offline retailers, numerous papers investigate retailers' information-sharing strategies in traditional supply chains (Vázquez-Casielles et al , 2013; Shamir and Shin, 2016; Zhang et al , 2019).…”

Section: Literature Reviewmentioning

confidence: 99%

“…To capture the potential asymmetry between the NB and PB markets, we define θ≡a2a1. We refer to θ as the base demand ratio of PB to NB and assume that 0 < θ ≤ 1, which means that NB has a higher market share due to its competitive advantage (Shi and Geng, 2021; Zhang and Hou, 2022). A larger θ means a larger market share of PB.…”

Section: Modeling Frameworkmentioning

confidence: 99%

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Manufacturer's sales format selection and information sharing strategy of platform with a private brand

Liu,

Zhang,

Wang

et al. 2023

JBIM

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Purpose In recent years, private brands for e-commerce platforms have experienced rapid growth. However, whether these platforms developing private brands should share their demand information with others and how such information sharing affects the sales format selection of national brand manufacturers have puzzled firm managers in practice. This paper aims to investigate the information-sharing strategy for the e-commerce platform and its influence on the sales format selection in the presence of the private brand. Design/methodology/approach The authors use a game-theoretical model to examine the interaction between the information-sharing strategy and sales format selection in a supply chain consisting of a manufacturer and a platform that operates a private brand. Findings The equilibrium results show that when the commission rate is low, the manufacturer favors agency selling, and the platform shares demand information with the manufacturer; when the commission rate is high, the manufacturer prefers reselling, and the platform does not share the information. This preference is affected by information forecasting accuracy; as the information forecasting accuracy increases, the manufacturer prefers to adopt agency selling, and the platform tends to share the information. Interestingly, under agency selling, sharing information with the manufacturer can increase the platform’s profit from selling the private brand and achieve a win-win situation for them. Furthermore, we show that the manufacturer can inspire the platform to share the information with himself by adopting agency selling, whereas the platform sharing the information improves the probability that the manufacturer adopts agency selling. Moreover, the manufacturer may have a first-mover advantage. In particular, the manufacturer moving first increases the likelihood that the manufacturer chooses agency selling and the platform shares the information. Originality/value This paper contributes to sales format literature by exploring the effect of information sharing strategy on sales format selection in the presence of the private brand and can help manufacturers and platforms to make suitable decisions regarding information sharing and sales format selection.

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Section: Equilibrium Outcomesmentioning

confidence: 71%

Section: Analysis Of Strategy Decisionsmentioning

confidence: 98%

Section: Literature Reviewmentioning

confidence: 99%

Section: Modeling Frameworkmentioning

confidence: 99%

See 2 more Smart Citations

Manufacturer's sales format selection and information sharing strategy of platform with a private brand

Liu,

Zhang,

Wang

et al. 2023

JBIM

View full text Add to dashboard Cite

show abstract

“…Therefore, companies and organizations are called upon to rede ne their business models and focus on the optimal dissemination of information. Proper and effective information sharing helps ght supply chain fraud and can enable the company to meet the ercest competition, succeed in a more complex business environment and increase their e ciency and effectiveness (Köhler et al 2021;Shi and Geng 2021).…”

Section: Introductionmentioning

confidence: 99%

The Next “G” On ESG: The Strategic Thinking of Businesses Towards Supply Chain Fraud

Sariannidis

Ragazou

Passas

et al. 2021

Preprint

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Supply Chain Management is in the core of businesses’ operational activities worldwide. Its main purpose is the proper management of resources and the assurance of the sustainable operation of the economic entities. However, Supply Chain Management is exposed to breaches related to the code of conduct as well as fraud. Integrating the principles of Environmental, Social and Corporate Governance (ESG) can help build a healthy, sustainable, and resilient supply chain. The purpose of the research is twofold and refers to: (i) highlight those factors of the ESG that contribute to the decrease and mitigation of the fraud in supply chain and (ii) the business strategies that can be developed from businesses and can be based on ESG factors. In this context, a log-log model of multiple linear regression was proposed. Secondary data were extracted from the Thomson Reuters database. The model was based on 681 observations concerning companies operating in Europe. The results have led to the conclusion that the existence of policies related to human resources and technology contribute significantly to tackling supply chain fraud. Regarding the first factor, Human Resource is important to feel safe and their rights should be protected by companies. Securing their rights can lead individuals to their commitment to the work environment, as well as to their protection from threats and violations. Finally, the role of technology is fully consistent with transparency in the supply chain. For this reason, the adoption of reliable solutions and technologies, which turn to the green economy, offer visibility and optimization of processes.

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Information sharing under agency selling in an e-commerce supply chain with competing OEMs

Liu,

Zhang,

Liu

2023

Oper Res Int J

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To introduce a store brand or not: Roles of market information in supply chains

Cited by 33 publications

References 49 publications

Manufacturer's sales format selection and information sharing strategy of platform with a private brand

Manufacturer's sales format selection and information sharing strategy of platform with a private brand

The Next “G” On ESG: The Strategic Thinking of Businesses Towards Supply Chain Fraud

Information sharing under agency selling in an e-commerce supply chain with competing OEMs

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