To Pack Sustainably or Not to Pack Sustainably? A Review of the Relationship between Consumer Behaviour and Sustainable Packaging

Murtas, Gabriele; Pedeliento, Giuseppe; Andreini, Daniela

doi:10.1007/978-3-031-12027-5_9

Cited by 5 publications

(3 citation statements)

References 48 publications

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“…Consumers' evolving preferences for convenience and portability have led to the rise of single-serving and on-the-go packaging formats, such as plastic cups, pouches, and bottles with resealable caps, enabling dairy enthusiasts to enjoy their favorite products anytime and anywhere. Sustainability is a paramount concern, with brands increasingly adopting eco-friendly packaging materials like recyclable plastics, compostable options, and paper-based solutions to reduce their environmental footprint [14] .…”

Section: Current Packaging Trends For Food Industrymentioning

confidence: 99%

Sustainable packaging materials for fermented probiotic dairy or non-dairy food and beverage products: challenges and innovations

Francis,

Dahiya,

Gokhale

et al. 2024

AIMSMICRO

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<abstract> <p>The food and beverage packaging industry has experienced remarkable growth in recent years. Particularly the requirement for appropriate packaging materials used for the sale of fermented products is boosted due to the rising acceptance of economical functional foods available to consumers on the shelves of their local supermarkets. The most popular nutraceutical foods with increased sales include natural yogurts, probiotic-rich milk, kefir, and other fermented food and beverage products. These items have mainly been produced from dairy-based or non-dairy raw materials to provide several product options for most consumers, including vegan and lactose-intolerant populations. Therefore, there is a need for an evaluation of the potential developments and prospects that characterize the growth of the food packaging industry in the global market. The article is based on a review of information from published research, encompassing current trends, emerging technologies, challenges, innovations, and sustainability initiatives for food industry packaging.</p> </abstract>

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Section: Current Packaging Trends For Food Industrymentioning

confidence: 99%

Sustainable packaging materials for fermented probiotic dairy or non-dairy food and beverage products: challenges and innovations

Francis,

Dahiya,

Gokhale

et al. 2024

AIMSMICRO

View full text Add to dashboard Cite

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“…Consumers often overlook the production part of the impact and focus only on postconsumption utilization or the origin of the material, leading to widespread misconceptions, such as the relatively high ranking of paper-wrapped glass containers or bioplastic cups as being sustainable [99][100][101]. Paper, cardboard, and glass are considered indicators of sustainable packaging, while the use of plastic may be deleterious for sustainability communications [102]. Accordingly, it is not surprising that industry considers materials such as aluminum, glass, bamboo, wood, and paper to be sustainable materials [33].…”

Section: The Problem For Public-facing Sectorsmentioning

confidence: 99%

“…There is a lack of consensus in the literature as to whether the environmental attributes of packaging impact consumer purchase decisions [222]. While there may be both positive and negative attributes for sustainable packaging [102], consumers, when purchasing ecodesign packages, may do so for personal benefit considerations rather than social factors, such as protecting the environment [249]. Frequent users of color cosmetics, which could represent more valuable customers, tend to care less about sustainable packaging [35].…”

Section: Economic Sustainabilitymentioning

confidence: 99%

Towards Sustainable Color Cosmetics Packaging

Dube,

Dube

2023

Cosmetics

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In spite of the significant progress towards sustainable cosmetics, mass-produced sustainable packaging has proven to be a challenge. The complexity of environmental, economic, social, technological, and policy considerations in conjunction with varying consumer behaviors and corporate goals can make it difficult to select an optimal strategy across heterogeneous supply chain components spread over the globe, and the cost and effort of developing, testing, and validating alternative strategies discourages empirical exploration of potential alternatives. This review discusses the challenges that can be expected in the context of broader sustainability efforts, as well as the experience gained in related fields, such as sustainable cosmetics and sustainable packaging, to identify potential pitfalls as well as promising trends towards the development of sustainable color cosmetics packaging. The findings suggest there may be little to be gained from attempting to induce customers to change their behavior, waiting for a significant increase in global recycling infrastructure, or expecting regulatory constraints to substitute for the lack of technological and business solutions. A research strategy is delineated towards the development of sustainable packaging that, with appropriate policy support, could minimize externalities and provide mass-produced packaging that is acceptable to both consumers and producers.

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How consumers value sustainable packaging: an experimental test combining packaging material, claim and price

Hallez,

Spruyt,

Boen

et al. 2024

BFJ

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PurposeThis study investigates the combined impact of two packaging cues (i.e. packaging material, recycled content claim) and a price premium on young consumers’ product perceptions and choices.Design/methodology/approachExperimental data were collected online via a questionnaire and a hypothetical choice task completed by 221 young consumers (i.e. 19–25 years). We manipulated two packaging cues for a liquid food product: the packaging material (glass vs plastic) and the presence (vs absence) of a recycled content claim (i.e. 100% recycled). We also manipulated whether a price premium was attached to these packaging variations.FindingsThe packaging material and the claim both had a significant influence on young consumers’ sustainability perceptions, and these perceptions extended to perceptions of various product attributes (e.g. healthiness, quality). When all products cost the same, participants were more likely to choose a glass bottle (i.e. 81%) than a plastic bottle, and a bottle with the recycled content claim (i.e. 79%) than a bottle without this claim. However, these preferences dropped significantly when a price premium was attached to these packaging variations.Originality/valueWhile most studies have relied on surveys and qualitative methods to investigate consumers’ reactions to sustainable packaging, our research uses an experimental method to assess how packaging impacts young consumers’ perceptions and choices. Additionally, by manipulating the presence of a price premium, this study uniquely investigates the impact of such a premium on young consumers' willingness to choose sustainable packaging.

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To Pack Sustainably or Not to Pack Sustainably? A Review of the Relationship between Consumer Behaviour and Sustainable Packaging

Cited by 5 publications

References 48 publications

Sustainable packaging materials for fermented probiotic dairy or non-dairy food and beverage products: challenges and innovations

Sustainable packaging materials for fermented probiotic dairy or non-dairy food and beverage products: challenges and innovations

Towards Sustainable Color Cosmetics Packaging

How consumers value sustainable packaging: an experimental test combining packaging material, claim and price

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