To sell or not to sell? Pricing strategies of newly-graduated artists

Lee, Boram; Fraser, Ian; Fillis, Ian

doi:10.1016/j.jbusres.2022.03.035

Cited by 6 publications

(3 citation statements)

References 89 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Additional insight is provided by Fillis, Lee and Fraser (2022) who examine how entrepreneurial interventions by an art institution can assist in emerging artist career development. They note that the reasons behind how and why artists produce their work often relates to their engagement with the marketplace or the pursuit of a more intrinsically created art product.…”

Section: The Entrepreneurial Marketing/art Interfacementioning

confidence: 99%

“…They note that the reasons behind how and why artists produce their work often relates to their engagement with the marketplace or the pursuit of a more intrinsically created art product. Other entrepreneurial marketing related research in the arts includes Lee, Fraser and Fillis (2022) who assess how price-setting by emerging artists can be impacted by their entrepreneurial mindset but can also be shaped by inappropriate or unrealistic art product price setting due to the lack of engagement with the art market. Further evidence of arts-based entrepreneurial marketing practice is provided by Fillis and Lehman (2021) who investigate how the privately funded Museum of Old and New Art has become the second most visited destination on the island of Tasmania, Australia.…”

Section: The Entrepreneurial Marketing/art Interfacementioning

confidence: 99%

See 1 more Smart Citation

Assessing the notion of art as a product: entrepreneurial marketing insights from the visual arts

Fillis

Lehman

Wickham

2023

JRME

Self Cite

View full text Add to dashboard Cite

Purpose The purpose of this paper is to assess the notion of art as a product. This paper develops a detailed understanding of how established visual artists engage with the notion in their art making and market interactions, drawing insight from the longitudinal debate on the essence of art, including its connection with entrepreneurial marketing. Design/methodology/approach The authors uses a conceptual framework involving artists’ and other stakeholders’ philosophical positions, artists’ career stages, reputation (including branding), market associations and the forms of value generated by artists and consumers to help shape their qualitative research design involving in-depth interviews with 16 established Australian artists. NVivo software aided data analysis to improve theory building. Findings Market orientation, entrepreneurial market creation, co-creation, co-production activities and sharing value among interested stakeholders are important factors in viewing art as a commercial product. Sustainable value creation is also crucial. Key emergent themes were motivation to create, engagement with the market and artists’ attitudes towards art as a product. This paper identifies a fluidity in the relationship between an artist and their art. Research limitations/implications Co-creation, co-production and sharing value among interested stakeholders are important factors as are market orientation versus entrepreneurial market creation activities. Sustainable value creation is also crucial. Key emergent themes were motivation to create, engagement with the market and artists’ attitudes towards art as a product. Practical implications Established artists have made a conscious decision to engage, or otherwise with the marketplace. This research uncovers the merits of adopting a product approach in engaging with the market and artist centred creation which avoids marketplace interaction. Originality/value This research has the potential to contribute to policy decision-making in the sector and in stimulating future comparative research. There are wider implications for the cultural and creative industries where entrepreneurial market creation can stimulate creativity and innovation.

show abstract

Section: The Entrepreneurial Marketing/art Interfacementioning

confidence: 99%

Section: The Entrepreneurial Marketing/art Interfacementioning

confidence: 99%

Assessing the notion of art as a product: entrepreneurial marketing insights from the visual arts

Fillis

Lehman

Wickham

2023

JRME

Self Cite

View full text Add to dashboard Cite

show abstract

“…The same principle also applies to art industry, and artists are an indispensable link in the supply chain of artworks. Hence, it is highly critical to evaluate and price an artwork properly (Lee et al, 2022). In the literature, there are several researchers studying the assessment of artwork value from a sociological perspective.…”

Section: Art Supply Chain and Pricingmentioning

confidence: 99%

Sustainable development of art industry and a statistical analysis of the factors that influence the gallery prices of contemporary artworks

Turan

Tosun

2022

Sustainable Development

View full text Add to dashboard Cite

Although art industry has developed significantly, the factors influencing artwork prices and their specific effects are not fully known. With this research, to guide curators, gallery owners, collectors and art investors, as well as artists, first the factors that may influence artwork prices are determined. Then, using a data set from a contemporary art gallery in Istanbul, which of these factors are significant and in which ways they alter the prices are investigated. While previous studies are typically based on auction prices, promoting the economic sustainability of artists, this study employs gallery prices, and different from the existing efforts, it examines the joint impact of the artwork specific factors such as production technique and the number of editions, together with the artist specific factors including gender, education level and the field of study. Statistical findings suggest that there is no significant difference between the prices of artworks created by the artists who have a formal education in fine arts and those who do not. However, it is found that artists, particularly the female ones, can increase the prices of their artworks by having a graduate level education. Also, it is observed that increasing the number of editions negatively affects artwork prices, and the artworks created in print techniques have significantly lower prices than the artworks produced in other techniques. Though, it is detected that print artworks are less affected from the price reductions induced by the increase in the number of editions, compared to the artworks produced in other techniques.

show abstract

A Decade of Empirical Research into the Careers of Visual Artists: Mapping Thematic Trends Through Social Network Analysis

Saoualih,

Safaa,

Moureau

2024

Fudan J. Hum. Soc. Sci.

View full text Add to dashboard Cite

To sell or not to sell? Pricing strategies of newly-graduated artists

Cited by 6 publications

References 89 publications

Assessing the notion of art as a product: entrepreneurial marketing insights from the visual arts

Assessing the notion of art as a product: entrepreneurial marketing insights from the visual arts

Sustainable development of art industry and a statistical analysis of the factors that influence the gallery prices of contemporary artworks

A Decade of Empirical Research into the Careers of Visual Artists: Mapping Thematic Trends Through Social Network Analysis

Contact Info

Product

Resources

About