To Use or Not to Use? Investigating What Drives Tourists to Use Mobile Ticketing Services in Tourism

Abstract

The advantages associated with mobile ticketing solutions are undeniable; however, most of these solutions are designed for the local population without taking into account the specific needs of tourists. Therefore, this study fills an important research gap in the literature by assessing the adoption drivers of mobile ticketing services by tourists and pointing out possible directions to the design of such services. The proposed model includes constructs of the technology acceptance model (TAM), diffusion of innovations (DOI) theory, and others widely disseminated in the literature on mobile payments, such as mobility. The model was empirically tested through an online survey, and Structural Equation Modeling (SEM) was applied to analyze the data. The results show that the intention of tourists to use mobile ticketing services is positively affected by the perceived usefulness and mobility. The survey findings also describe additional services that respondents value in a mobile ticket service for tourists, both in normal and in pandemic contexts, useful to shape future mobile ticketing solutions for tourists.

An Innovative Mobile Application for Wellness Tourism Destination Competitiveness Assessment: The Research and Development Approach

“…Thus, the target user sample group had a high level of acceptance of the innovative mobile application system. Sia et al [47] found that performance expectancy had a positive effect on behavioral intention to use the smart mobile tourism app, while Ferreira et al [48] indicated that perceived ease of use had a positive impact on perceived usefulness, while perceived usefulness had a positive impact on tourists' intentions to use mobile ticketing solutions. Lei et al [49] demonstrated that perceived personalization positively influenced the intention to adopt mobile travel advice, while Choi et al [50] showed that trust had a positive effect on the intention for continued use of travel apps.…”