Tobacco companies’ use of retailer incentives after a ban on point-of-sale tobacco displays in Scotland

Stead, Martine; Eadie, Douglas; Purves, Richard; Moodie, Crawford; Haw, Sally

doi:10.1136/tobaccocontrol-2017-053724

Cited by 29 publications

(51 citation statements)

References 18 publications

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“…These updates were supported by interviews and field visits with a retailer panel (N = 24) who were recruited from matching areas outside the 4 study communities to monitor changes in the way retailers adapted to the display ban. 4,5 As well as developing the visibility tool, the pilot observations and retailer panel were also used to identify and develop tools for measuring several other tobacco marketing features associated with tobacco displays, such as display unit types, price marking and proximity of displays to products with appeal to children. Results relating to these and other features are reported elsewhere.…”

Section: Visibility Tool Developmentmentioning

confidence: 99%

“…The mean storage unit visibility score for all outlets (N = 96) before the display ban was 15.91 (SD = 1.82 range [5][6][7][8][9][10][11][12][13][14][15][16][17][18][19]. After the ban was implemented in supermarkets, the mean storage unit visibility score (for all outlets N = 94) dropped slightly to 15.52 (SD = 2.52 range 5-20) and then again by another small amount to 14.20 (SD = 3.20 range 5-19) after the ban was fully implemented in all shop types (N = 93).…”

Section: Storage Unit Visibilitymentioning

confidence: 99%

“…Before and after the ban, retail outlets in more deprived areas had, on average, higher tobacco storage unit visibility scores. The mean tobacco storage unit visibility score before the ban was 16.16 (SD = 2.02 range [5][6][7][8][9][10][11][12][13][14][15][16][17][18][19] in high deprivation postcodes (SIMD quintiles 1 and 2) and 15.54 (SD = 1.43 range [12][13][14][15][16][17][18][19] in low deprivation postcodes (SIMD quintiles 3-5). This difference was found to be significant in a Mann Whitney U test (z = -2.35 p = .02).…”

Section: Relationship Between Retail Tobacco Storage Unit Visibility mentioning

confidence: 99%

“…This difference was found to be significant in a Mann Whitney U test (z = -2.35 p = .02). After the ban, the mean storage unit visibility score in high deprivation postcodes was 14.48 (SD = 3.12 range [5][6][7][8][9][10][11][12][13][14][15][16][17][18][19] and in low deprivation postcodes 13.97 (SD = 3.01 range [6][7][8][9][10][11][12][13][14][15][16][17][18]. This difference was not statistically significant.…”

Section: Relationship Between Retail Tobacco Storage Unit Visibility mentioning

confidence: 99%

“…The tool was developed and implemented as part of DISPLAY, 4 a 5-year multimodal, before and after study designed to evaluate the effect of the Scottish legislation on young people's exposure to tobacco and their smoking attitudes and behavior. [5][6][7][8] Prior to the legislation nearly all branded tobacco advertising had been banned Article 13 of the World Health Organization (WHO) Framework Convention on Tobacco Control (FCTC), which came into force in 2005, advocates the complete ban of any POS tobacco displays. 17 Scotland is one of the most recent jurisdictions to ban all POS tobacco displays.…”

mentioning

confidence: 99%

See 4 more Smart Citations

Assessing Change in Tobacco Visibility at Point-of-Sale Following a Display Ban

Eadie¹,

Best²,

Stead³

et al. 2018

tobacco reg sci

Self Cite

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Objectives:In this paper, we describe a point-of-sale (POS) tobacco visibility tool and examine its utility for assessing changes in visibility following legislation banning tobacco displays. Methods: An observational tool was developed as part of DISPLAY, a multimodal, longitudinal study evaluating the impact of the tobacco POS display ban in Scotland. Measures were taken of product and storage unit visibility, over 5 years, pre-and post-implementation in all retail outlets selling tobacco in 4 contrasting study areas (N = 103). Results: Data generated by the visibility tool illustrated that whereas the display ban had reduced product visibility, it had little impact on reducing visibility of tobacco storage units. However, it did narrow the inequality gap in storage visibility. It also found some shop types reduced product visibility before legally required to do so. Conclusions: The DISPLAY visibility tool provides a reliable method for measuring visibility of tobacco displays before and after implementation of POS legislation. Tobacco product visibility reduced as expected following implementation of the legislation, but storage unit visibility persisted, providing residual cues of tobacco availability which may confound the effects of the legislation. The DISPLAY tool has the potential to be utilized in countries planning POS display bans.

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Section: Visibility Tool Developmentmentioning

confidence: 99%

Section: Storage Unit Visibilitymentioning

confidence: 99%

Section: Relationship Between Retail Tobacco Storage Unit Visibility mentioning

confidence: 99%

Section: Relationship Between Retail Tobacco Storage Unit Visibility mentioning

confidence: 99%

mentioning

confidence: 99%

See 3 more Smart Citations

Assessing Change in Tobacco Visibility at Point-of-Sale Following a Display Ban

Eadie¹,

Best²,

Stead³

et al. 2018

tobacco reg sci

Self Cite

View full text Add to dashboard Cite

show abstract

Understanding the deterioration of fresh brown rice noodles from the macro and micro perspectives

et al. 2021

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‘The last line of marketing’: Covert tobacco marketing tactics as revealed by former tobacco industry employees

Watts

Burton

Freeman

2020

Global Public Health

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In countries with bans on tobacco advertising and promotion, tobacco companies have focused their promotional expenditure on business-tobusiness relationship marketing activities aimed at retailers. However, evidence of such activities has been obtained through secondary sources only, including surveys and interviews with tobacco retailers and analyses of tobacco industry documents. To understand the breadth of promotional strategies employed in the retail sector to enhance tobacco sales, 10 semi-structured interviews were conducted with a sample of key informants who formerly worked for tobacco companies operating in Australia. A qualitative iterative approach was used to develop a thematic analysis of tobacco brand promotion and retailer marketing. Participants described tobacco retail marketing and promotion strategies that were categorised into three primary themes: (1) the provision of financial incentives, such as price promotions, cash payments and rebates; (2) the provision of experiential incentives, such as all-expenses paid vacations, exclusive parties and events, and (3) targeted marketing and education, which enabled retailers to market to consumers on behalf of tobacco companies. Such strategies had the ultimate objective of increasing market share and driving sales. For countries to comprehensively restrict all tobacco marketing, legislation must be introduced to outlaw these activities in tobacco advertising and promotion legislation.

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Tobacco companies’ use of retailer incentives after a ban on point-of-sale tobacco displays in Scotland

Cited by 29 publications

References 18 publications

Assessing Change in Tobacco Visibility at Point-of-Sale Following a Display Ban

Assessing Change in Tobacco Visibility at Point-of-Sale Following a Display Ban

Understanding the deterioration of fresh brown rice noodles from the macro and micro perspectives

‘The last line of marketing’: Covert tobacco marketing tactics as revealed by former tobacco industry employees

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